Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals
Liveintent
FEBRUARY 22, 2022
Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). A focus on engagement beyond open rates. So what is MPP, and how does it affect publisher direct-sold deals?
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