B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes
KoMarketing Associates
SEPTEMBER 29, 2020
Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. .”
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