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One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

Previous research shows that the most successful B2B marketers, in particular, are extremely dedicated to content marketing as a way to reach out to their target audience.

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Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

Although Facebook remains a top channel for marketers, previous research shows that organizations have been investing less in the news feed feature of the site as of late. Socialbakers conducted the “Social Media Trends Report,” harnessing data from the fourth quarter of 2019. one year later.

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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

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Essential online advertising trends | 2021

Bannerflow

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. And what trends are likely to lead us to success in the coming year? So how should we continue in 2021?

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Report: Social Media Marketers Finding New Avenues on Instagram and Facebook

KoMarketing Associates

Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Data showed that since December 2018, marketersspend on the Facebook news feed decreased from 64.1% in July 2019. in July 2019. one year later.

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Prophets of Profit 2019: ABM Experts Predict the Future

Engagio

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019.

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What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. The 2019 B2B Trusted Brands Report, Sagefrog. In many ways.