Content4Demand

DECEMBER 13, 2018

Survey: “Best in Class” Marketing Jargon “Disrupts” Real Message. In a recent survey of 1,000 B2B decision-makers, for example, a whopping 88 percent said that marketing clichés diminish a company’s credibility. And last but not least, dissect the core technologies in your current marketing tech stack.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

Customer Experience Matrix

JANUARY 14, 2019

I review a lot of surveys -- easily a dozen each week. The majority of consumers believe they receive personalized service , but many fewer expect personalized experiences. What they do expect is consistent service, shared information, and being identified as repeat customers. Today is one of those days.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Exo B2B

MARCH 29, 2018

But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. Also, by reading the new eBook about AI by Chad Pollitt entitled Everything you need to know about Marketing Analytics & Artificial Intelligence.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

SWZD

SEPTEMBER 20, 2017

As a B2B marketer, tasked with marketing attribution and showing results, what’s more important than proving you are contributing to your organization’s top line growth and success? Working from the right marketing attribution model is key to achieving both. Marketers Report Struggle with Attribution.

Marketing Attribution 48

Marketing Attribution Multi-Touch Attribution Lead Ranking Enterprise Management 48

Content Standard

AUGUST 2, 2018

Marketers recognize that organic social media promotion isn’t enough to drive strong ROI, and their budget allocation proves it. Deloitte’s February 2018 CMO Survey found that social media spend is up 243 percent since 2009 and is predicted to increase by 71 percent in the next five years. Single-Touch Models.

Marketing Attribution 49

Marketing Attribution Lead Ranking Social Media Multi-Touch Attribution 49

Adobe Experience Cloud Blog

APRIL 11, 2018

We looked to you, our readers, with a recent content subscriber survey to find out what subjects are top-of-mind for you right now so we can deliver more of what you want to hear about. Marketing Measurement and Analytics. The primary focus and concern for marketers is having a definitive method to measure effectiveness.

Multi-Touch Attribution 134

Multi-Touch Attribution Marketing Attribution B2B Thought Leadership Marketing Management 134

ClickZ

MAY 29, 2019

. “Data complexity” is one of the biggest challenges for marketers right now. According to our recent study with Fospha, “ The State of Marketing, Measurement, Attribution, and Data Management, ” which surveyed 370 marketing professionals, a third of respondents cited “data complexity” as one their biggest challenges right now.

Marketing Attribution 75

Marketing Attribution Marketing Automation Services Marketing Management Tools 75

LeanData

MAY 1, 2018

May 1, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing and Marketing Attribution , announced a significant product milestone in the company’s history. Today, more than 70 high-growth brands have implemented LeanData ’s Marketing Attribution to accelerate time to revenue and optimize and deliver ROI.

Marketing Attribution 40

Marketing Attribution Multi-Touch Attribution Enterprise Management Work Management 40

Content4Demand

NOVEMBER 27, 2018

Here, we’ll revisit the trends being buzzed about early in the year, review the big 2018 predictions and discuss how they panned out. The Trends: Taking the Pulse on 2018. Source: Demand Gen Report 2018 Content Preferences Survey Report ). The Predictions: Creating a More Human Experience.

Content Marketing 57

Content Marketing Planning Marketing Attribution Peer-to-peer 57

Optinmonster

MARCH 25, 2021

What Is SMS Marketing? Best SMS Marketing Tools. SMS Marketing Examples for Inspiration. The Top 3 Benefits of SMS Marketing. SMS Marketing: The Good. SMS Marketing: The Bad. SMS Marketing: The Don’t You Dare. What is SMS Marketing? Best SMS Marketing Tools. OptinMonster.

SMS 97

SMS Marketing Attribution Opt-out Opt-in 97

B2B Marketing Directions

JULY 8, 2018

Measuring marketing performance is both a top priority and a persistent challenge for most B2B marketers. That's the primary theme of Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey. But it's another matter to measure the financial performance of a marketing program.

Multi-Touch Attribution 40

Multi-Touch Attribution Paid Search Agency Marketing Attribution B2B Marketing 40

Adobe Experience Cloud Blog

AUGUST 3, 2018

Back in 2016 , we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. Some of our advice from then still holds true, along with other new trends worth discussing.

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Predicting/planning marketing and/or advertising spend based on past performance. multi-touch attribution).

Marketing Attribution 92

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 92

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Marketers who use funnel metrics to track and manage leads inside the CRM can more easily identify and correct process issues to improve efficiency on that front. Building a Solid Case for Attribution to the CMO.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 20, 2021

More women than men work in service and retail jobs, so they were more vulnerable than men to COVID-19-related layoffs, especially women of color. A Gartner study found that gender-diverse and inclusive teams performed 50% better than groups that were less diverse. Building a Solid Case for Attribution to the CMO.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JUNE 22, 2021

Agile marketing is having a moment. According to a recent AgileSherpas survey, more than half of all marketers report that they use at least some agile methodologies, with more than a third reporting that the pandemic accelerated their move to agile marketing.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

FEBRUARY 8, 2021

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Building a Solid Case for Attribution to the CMO. Build vs Buy Marketing Analytics.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

SEPTEMBER 8, 2021

Someone still has to be making the decisions, and someone still has to be responsible for marketing performance, regardless of title. Is Marketing Really in Decline? So, to the larger point, is marketing really in decline as a function? Top 10 Reports Your CMO Wants from Digital Marketing. ABM Success Metrics.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JULY 12, 2021

Like many other workplaces, we’re looking at our options for the next phase and may adopt a hybrid workforce model. Part of addressing Zoom fatigue is taking steps to reduce Zoom anxiety, which a recent survey of home workers found to be a real phenomenon that can cause significant stress. Build vs Buy Marketing Analytics.

Sales Management 88

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 88

Engagio

DECEMBER 23, 2019

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction. However, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Jon argues that the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond, as a result of this gap.

Account Based Marketing 15

Account Based Marketing B2B Marketing Marketing Analytics Tools Marketing Attribution 15

Full Circle Insights

SEPTEMBER 30, 2020

Companies are increasingly using livestreaming as a marketing tool, and some found that as they shifted to virtual mode instead of holding conferences, it lowered the barriers to entry for customers, and attendance increased. The old school view was that marketing is more art than science, so it’s hard to measure. .

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

JANUARY 27, 2021

Many marketing departments have taken a budget hit, but spending on martech products remains strong: Nearly 70% intend to increase martech spending in the next 12 months. Gartner 2020 CMO Spend Survey. Infosys Survey. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

AUGUST 7, 2020

One silver lining is that it’s easier to capture data from digital interactions, which makes it simpler to monitor campaign performance and make better decisions about marketing spend. You can’t afford to waste a dime, so you need a way to attribute revenue to marketing campaigns. What Attribution Models Can Tell Us.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Full Circle Insights

MAY 12, 2021

The changes will include measures taken to keep employees safe, like leaning on digital channels such as Zoom meetings and collaboration tools to execute work from home, as well as an increased focus on digital engagement to generate leads. A survey of large companies in the U.S. Building a Solid Case for Attribution to the CMO.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Comparing In-Person vs. Digital Performance .

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Full Circle Insights

APRIL 15, 2021

According to a Deloitte CMO survey [ PDF ], marketers are more focused on the funnel now. But to connect clicks and other digital metrics to revenue and get a clear look at the customer journey, the marketing team has to work with every other group that touches customers before the sale. Build vs Buy Marketing Analytics.

Sales Management 59

Sales Management Lead Ranking Top of Funnel Marketing Attribution 59

chiefmartech

AUGUST 20, 2018

I’m going to declare that, as of August 2018, martech has crossed a threshold in maturity. And by martech, I mean the grand view of martech , the convergence of marketing, technology, and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45