2018 Buyer's Journey Customer Surveys Marketing Attribution 
Adobe Experience Cloud Blog
AUGUST 3, 2018
Back in 2016 , we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. Some of our advice from then still holds true, along with other new trends worth discussing.
Martech
APRIL 5, 2022
Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Predicting/planning marketing and/or advertising spend based on past performance. multi-touch attribution).
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Full Circle Insights
NOVEMBER 26, 2020
A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Marketers who use funnel metrics to track and manage leads inside the CRM can more easily identify and correct process issues to improve efficiency on that front. Building a Solid Case for Attribution to the CMO.
Full Circle Insights
JULY 20, 2021
More women than men work in service and retail jobs, so they were more vulnerable than men to COVID-19-related layoffs, especially women of color. A Gartner study found that gender-diverse and inclusive teams performed 50% better than groups that were less diverse. Building a Solid Case for Attribution to the CMO.
Full Circle Insights
JUNE 22, 2021
Agile marketing is having a moment. According to a recent AgileSherpas survey, more than half of all marketers report that they use at least some agile methodologies, with more than a third reporting that the pandemic accelerated their move to agile marketing.
Full Circle Insights
SEPTEMBER 8, 2021
Someone still has to be making the decisions, and someone still has to be responsible for marketing performance, regardless of title. Is Marketing Really in Decline? So, to the larger point, is marketing really in decline as a function? Top 10 Reports Your CMO Wants from Digital Marketing. ABM Success Metrics.
Full Circle Insights
FEBRUARY 8, 2021
Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Building a Solid Case for Attribution to the CMO. Build vs Buy Marketing Analytics.
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