CMOs and CIOs: Stronger Together in the Digital Age
Full Circle Insights
NOVEMBER 26, 2020
A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Marketers who use funnel metrics to track and manage leads inside the CRM can more easily identify and correct process issues to improve efficiency on that front. Building a Solid Case for Attribution to the CMO.
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