Hubspot

APRIL 21, 2020

The growing trend of using mobile messaging apps for marketing makes sense. eMarketer ). eMarketer ). eMarketer ). By 2016, 300,000 company bots were active on this channel. eMarketer ). While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 94

Stats Emarketing Mobile Marketing Marketing & Strategy 94

Outbrain

JANUARY 25, 2021

That being said, 5 major trends are emerging that have been with us for some time now and will continue on their path regardless of current influences. 5 Major Digital Marketing Trends. According to eMarketer, for 61% of customers, inclusion is a crucial factor for brand loyalty. More Trends? No successor for Facebook.

Trends 41

Trends Advertisements Advertising Buy 41

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Because of the digital trail that social media posts leave behind, it is possible to accurately monitor the growth of a campaign from a handful of tweets into a trend. Event tracking.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Meeker and co. Meeker has a weird obsession with Snapchat.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Convince & Convert

JULY 17, 2017

percent in 2016. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7

Paid Search Agency 157

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 157

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 I’m betting big on Medium in 2016. billion by 2017. Exciting stuff, super clever brand marketing.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 I’m betting big on Medium in 2016. billion by 2017. Exciting stuff, super clever brand marketing.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. The trend continues to just over 70% by 2019. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Content Standard

MAY 21, 2016

If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference. Is that the drum of the app-that-does-everything trend beating? This trend is likely to continue. ” Sound familiar? 205 billion.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Hubspot

MAY 1, 2020

Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?". Facebook Live Stream" saw a 330% increase in searches between 2016 and 2018. eMarketer ). 25 Live Video Stats That Marketers Need to Know. Livestream ). Think With Google ). Mediakix ). Facebook ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Content Standard

MAY 21, 2016

If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference. Is that the drum of the app-that-does-everything trend beating? This trend is likely to continue. ” Sound familiar? 205 billion.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Convince & Convert

JULY 17, 2017

percent in 2016. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7

Paid Search Agency 103

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 103

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. million people. Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. hours each day watching video content in front of a screen in 2015, eMarketer reports. For companies reluctant to invest in video, that positivity offers a powerful incentive to jump on the trend.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Biznology

MAY 25, 2015

source: eMarketer ). 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. billion will be spent on search engine optimization in 2016. (source: BrightEdge). 63% of search engine optimization marketers believe search engine ranking will be more important this year.

Stats 80

Stats SEO Paid Search Agency Click Rate 80

QuanticMind

NOVEMBER 16, 2016

This is why it’s important to keep up with strategic trends like the ones we’ll cover here. Here are five strategic trends that provide key insights on what lies ahead. . Trend 1: An omni-channel strategy is a true competitive advantage. Trend 2: Consumers are in charge. Trend 3: Advertising efficiency is the new ROI.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

ClearVoice

DECEMBER 5, 2018

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. This number is up from 31 minutes in 2016 and 34 minutes in 2017.

Social Media 61

Social Media Media Emarketing Facebook 61

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. A photo posted by 3M (@3m) on Jun 22, 2016 at 10:52am PDT. But Instagram branding isn’t an easy task. You Build Trust.

Branding 70

Branding Brand Identity Emarketing Eye-Tracking 70

Biznology

OCTOBER 15, 2018

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. In April 2016, Land Rover decided to make a step in the right direction and start broadcasting test drives on Periscope and Facebook Live. The video even got into the trending section on Twitter. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Choozle

JANUARY 17, 2019

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. percent increase from the 2016 revenues of $36.6 In their December 2018 U.S. transact programmatically.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Contently

SEPTEMBER 20, 2016

Mark Donnigan, the vice president of marketing at Beamr, a compression software for live streaming, believes the deals are more a temporary trend to win a smaller war for digital video, rather than a full-scale transition of live sports to social platforms. An eMarketer report from late 2015 predicts that U.S. There will be 5.5

Cable 60

Cable Broadcasting Television marketing Twitter 60

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Paid Search Agency 60

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. WHAT ARE THE INFLUENCERS SAYING? Programmatic Ads: PPC manager? Twitter Handle.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 As eMarketer states , with Facebook’s US mobile revenues expected to total $5.89 Mobile is indisputably the next big marketing platform. billion by the end of this year and account for 60.5 percent of total US programmatic display ad spending.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. According to eMarketer, 46% of consumers said that loyalty programs would entice them to visit restaurants more often. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Hubspot

APRIL 11, 2019

These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. A study by eMarketer predicted that about 35 million people in the U.S. would use voice-activated devices at least once a month in 2017, up 128 percent from 2016.

Planning 76

Planning Amazon Marketing Management Loyalty 76

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 As eMarketer states , with Facebook’s US mobile revenues expected to total $5.89 Mobile is indisputably the next big marketing platform. billion by the end of this year and account for 60.5 percent of total US programmatic display ad spending.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. IAB stated that the trend to in-house programmatic was overestimated and that a shift toward complete in-housing will not happen anytime soon. eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. M-commerce sales are also expected to rise this year: eMarketer predicts that US m-commerce sales from smartphones will grow from 58% last year to 65% this year.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

LeanData

NOVEMBER 17, 2015

Ruth Stevens, president of the eMarketing Strategy consulting firm and an adjunct professor at New York University’s Stern School of Business, also said she hasn’t seen evidence of a trend toward younger CMOs – but wouldn’t be surprised if one is coming. It’s a both equation. Does experience matter? It matters. So you need both.”.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. Taco Bell (@tacobell) April 8, 2016. So what might these incentives look like? So what’s behind these 600 bits of pure pleasure?

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48