Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Internet ad spend grew after years of stagnation.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. At the same time, consumers still spend a significant amount of time offline and the opportunity is too good to pass up. This is a tricky line to tread for a marketer. Event tracking.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Hubspot

APRIL 21, 2020

The growing trend of using mobile messaging apps for marketing makes sense. eMarketer ). WhatsApp users cumulatively spend 2 billion minutes on calls every day. eMarketer ). eMarketer ). By 2016, 300,000 company bots were active on this channel. eMarketer ). Mark Zuckerberg ). Statista ). Statista ).

Stats 96

Stats Emarketing Mobile Marketing Marketing & Strategy 96

Outbrain

JANUARY 25, 2021

That being said, 5 major trends are emerging that have been with us for some time now and will continue on their path regardless of current influences. 5 Major Digital Marketing Trends. According to eMarketer, for 61% of customers, inclusion is a crucial factor for brand loyalty. More Trends? No successor for Facebook.

Trends 41

Trends Advertisements Advertising Buy 41

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 According to the company, app users already spend more time reading content on its app than on the Web.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 According to the company, app users already spend more time reading content on its app than on the Web.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Convince & Convert

JULY 17, 2017

percent in 2016. Marketers are spending record amounts of money on social advertising. By the end of 2017, social network ad spending could reach $35.98 billion, representing 16 percent of all digital ad spending globally, according to eMarketer. ROI, Once Again. percent of marketers in 2017, compared to 61.1

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

ClearVoice

DECEMBER 5, 2018

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. Why Facebook wants users to spend less time on it.

Social Media 61

Social Media Media Emarketing Facebook 61

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. million people. Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Choozle

JANUARY 17, 2019

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Programmatic display ad spend: $48 billion (expected to increase to $69B by 2020). Digital video ad spend: $27.82 Mobile display ad spend: $76.17 percent increase from the 2016 revenues of $36.6

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

QuanticMind

NOVEMBER 16, 2016

Thanks to the proliferation of the largest digital channel by ad spend – pay-per-click (PPC) advertising – as well as programmatic advertising and data-driven targeting, marketing teams are finding new and creative ways to reach audiences with the right balance of precision and scale. Trend 2: Consumers are in charge. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Biznology

OCTOBER 15, 2018

Furthermore, with all the advancements in technology, people tend to spend more time on the internet even when they’re on the move. Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. The video even got into the trending section on Twitter. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

MAY 25, 2015

source: eMarketer ). 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. billion will be spent on search engine optimization in 2016. (source: BrightEdge). 63% of search engine optimization marketers believe search engine ranking will be more important this year.

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 percent of total US programmatic display ad spending. As eMarketer states , with Facebook’s US mobile revenues expected to total $5.89 There are not that many places left for display ad spends to go.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Content Standard

NOVEMBER 30, 2015

As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 percent of total US programmatic display ad spending. As eMarketer states , with Facebook’s US mobile revenues expected to total $5.89 There are not that many places left for display ad spends to go.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Hubspot

APRIL 11, 2019

These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. A study by eMarketer predicted that about 35 million people in the U.S. would use voice-activated devices at least once a month in 2017, up 128 percent from 2016.

Planning 77

Planning Amazon Marketing Management Loyalty 77

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. According to eMarketer, 46% of consumers said that loyalty programs would entice them to visit restaurants more often. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. M-commerce sales are also expected to rise this year: eMarketer predicts that US m-commerce sales from smartphones will grow from 58% last year to 65% this year. Why this gap?

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. IAB stated that the trend to in-house programmatic was overestimated and that a shift toward complete in-housing will not happen anytime soon. eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

LeanData

NOVEMBER 17, 2015

Digital spend. Ruth Stevens, president of the eMarketing Strategy consulting firm and an adjunct professor at New York University’s Stern School of Business, also said she hasn’t seen evidence of a trend toward younger CMOs – but wouldn’t be surprised if one is coming. Growth hacking. Conversion optimization. It matters.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

LeanData

NOVEMBER 17, 2015

Digital spend. Ruth Stevens, president of the eMarketing Strategy consulting firm and an adjunct professor at New York University’s Stern School of Business, also said she hasn’t seen evidence of a trend toward younger CMOs – but wouldn’t be surprised if one is coming. Growth hacking. Conversion optimization. It matters.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

LeanData

NOVEMBER 17, 2015

Digital spend. Ruth Stevens, president of the eMarketing Strategy consulting firm and an adjunct professor at New York University’s Stern School of Business, also said she hasn’t seen evidence of a trend toward younger CMOs – but wouldn’t be surprised if one is coming. Growth hacking. Conversion optimization. It matters.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027. Demand Sage ) In Google Ads, 77% of advertisers intend to raise their ad spend in 2023. billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Biznology

SEPTEMBER 26, 2016

This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. uncertain, we can absolutely take a look at where we are right now, what seems to be happening, and look at the trends that are driving not only marketing forward but also our customers’ overall experiences.

Ideal Customer Profiles 80

Ideal Customer Profiles Bandwidth Emarketing Social Networks 80

Biznology

JUNE 15, 2015

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). According to eMarketer : Google owned 82.8% You shouldn’t spend time worrying who’s going to win.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Digilant

FEBRUARY 8, 2019

million in 2013 to 48 million in 2018 , these podcast fans are profitable and spend a massive chunk of time “listening” via headphones, car radios, and voice-activated speakers. The app launched programmatic capabilities in 2016 that now make up 20 to 25% of the platform’s revenue. 2019 Programmatic Media Buying Trends.

Advertisements 84

Advertisements Advertising Planning Paid Search Agency 84