Trending Sources

The simple truth about what’s driving digital next year

Biznology

uncertain, we can absolutely take a look at where we are right now, what seems to be happening, and look at the trends that are driving not only marketing forward but also our customers’ overall experiences. And the simple truth is that two highly-related trends are what’s really driving digital in the coming year: Deeply immersive content. Why these two trends? hard and b.)

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

What will likely be the hot trends in social media over the next couple of years? eMarketer ). 8. eMarketer ). YouTube and Video Marketing Trends. Click-through rates (CTR) on search ads for keyword phrases with “high commercial intent’ are up to 600 times greater than average CTR for ads on a typical Facebook page. ( e-Strategy Trends ). eMarketer ).

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The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

The emergence of mobile in particular has made it imperative for marketers to keep up with changing trends. Research shows that marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported by eMarketer. Email Marketing Trends for 2017. Its effectiveness shines across demographics and devices. Integration.

ROI 58

Email Marketing Trends and Stats

distribion

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing. – Adestra.

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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

Read on for   3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. billion—and is predicted to reach $6 billion by 2018, according to eMarketers.  Here’s a quick look at 3 future trends for early adopters : 1. So how do you keep up with the times?

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Blue Focus Marketing

With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. eMarketer even estimates that tablet users will reach 89.5 by 2014.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 This is just one of the major trends impacting your 2016 marketing strategy. Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

The Rise of Account-Based Marketing, in 7 Charts

Contently

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. As eMarketer points out , the concept of ABM has actually been around for more than a decade. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech salesPeople-based marketing. Micro-moments. Conversation marketing. The top of that funnel is usually very wide.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

It's All About Revenue

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. She was seeing traction fall off and was intent on reversing the trend. Stories are difficult to copy. Create contagious content that motivates conversations. The same is true with business executives.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. eMarketer ). eMarketer ). Though more than 90% of marketers now use content marketing, just 42% of B2B marketers and 34% of B2C marketers believe they are effective at this. ( e-Strategy Trends ). eMarketer ). eMarketer ). eMarketer ). SocialTimes ).

12 Digital Marketing Experts Share Their Trend-Watching Habits

Content Standard

Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. Here’s how they responded when asked, “How do you stay on top of digital marketing trends?” ” 1. Brian Honigman, @BrianHonigman. ” 2.

UGG Boots, Mason Jars & Other Trends That Marketing Made You Like

Hubspot

Well, research from eMarketer found that in 2013, around 70 million Americans used music streaming services like Spotify and Pandora or downloaded music on their phones. Have you ever stopped to think about why you make certain purchases? What really goes into those decisions? I do it all the time. I'm a marketer, after all. simply because it came out of a food truck. And you can, too.

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Why You Should Question Most Video Marketing Stats You See

Contently

You should also turn to my go-to site for reliable marketing analysis: eMarketer. Brands Voices data eMarketer facebook videoWe all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. But the internet has made it too easy to quote numbers that don’t add up. million words. Learning to question what you read.

The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark

There are staggering statistics to support these trends. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years. Obviously these trends are betting heavily on the continued growth of social media and mobile technology. As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Companies need to understand this paradigm shift and adapt. Video Posts

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8 Key Mobile Marketing Trends

Hubspot

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. Trend 2 - Smartphones are Beginning to Dominate the Mobile World. eMarketer calculated that U.S. Trend 5 - Mobile Goes Social. ?According

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. So here we are again, looking at what worked, what didn’t, and what strategic patterns unfolded in 2015. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016. 1.

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

Junta 42

Robert’s rant: Robert struggled to comprehend the conclusions drawn in this eMarketer article , in which a study by Forrester Consulting tries to correlate the automation of content creation with benefits like greater engagement, loyalty, and emotional impact. Content Marketing Examples Content Marketing Strategy Facebook Industry News and Trends PNRThis week’s show.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

What social media developments and trends should I be watching? Social Media Trends and Predictions. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. Sally Falkow predicts that social media integration with corporate websites will be a major trend in 2011 and shares Jeremiah Owyang’s model for achieving that integration. What to do?

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

One of the trends that we have seen in the list is that many companies gained significant followers over the past two months. eMarketer ( @eMarketer ). 4. Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account.

This Week in Content Marketing: Why Digital Spending Is Not Growing Fast Enough

Junta 42

ad spend in 2014, according to research from eMarketer. This Old Marketing is sponsored by Fathom , a Cleveland-based digital marketing firm that has partnered with CMI on its B2B Manufacturing Content Marketing 2015: Budgets, Benchmarks, and Trends report for a number of years. Content Marketing Examples Industry News and Trends PNRThis week’s show. Sponsor (36:36).

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Which emerging trends do we need to keep an eye on? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. You decide. Digg this!

Out with the Old (Marketing) And In With the New

Blue Focus Marketing

Digital intelligence experts, eMarketer , reports that personal recommendations are the most trusted by US consumers by a significant margin. Trends Marketing Social Media Marketing TwitterThe power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience. This traditional, one-way marketing doesn’t work anymore. Charles Darwin. No Pain. Result?

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. Blog  and B2B  both received a 6% share of voice, followed finally by  Trends  and Tools  which both received a 5% share of mentions among the top 100 MarTech influencers and brands. eMarketer. eMarketer.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Why it’s great:  This group primarily focuses on the technological aspects of digital marketing, including investment and assessment, implementation, and future trends as it pertains to campaign execution.

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Join this group to find curated conversations, white papers, industry reports, and trends on the following topics and more): Social media marketing. eMarketing Association Network. for marketers.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 This is just one of the major trends impacting your 2016 marketing strategy. Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Marketing Books to Help Sell the C-Level

Content Marketing Today

eMarketing Strategies for the Complex Sell. Books Worth Reading Content Marketing Marketing Basics News TrendsWritten by Joe Pulizzi. 10 amazing content marketing books that will help persuade your boss (CXO) to give you more budget for content marketing in your company… The New Rules of Marketing & PR. Get Content Get Customers. Content Rules. Chapman. Via blog.junta42.com.

Why the Massive Move to Mobile Computing Changes Content Marketing Rules

Content Marketing Today

In research released April 13, 2012, eMarketer predicted a massive shift to mobile devices: … by 2014, 33.3% of the U.S. In fact, eMarketer estimates that the number of mobile Facebook users in the U.S. Content Marketing Marketing Basics Mobile Marketing News Tips & Mini-Guides TrendsRethink Your Content Marketing by Aiming at Billions of Buyers on the Move.

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

According to eMarketer, data from the CMO Council reveals that “Limited consumer engagement with brands on Facebook may be a disconnect between the reasons why consumers actually ‘Like’ a brand and the reasons brands think consumers are ‘liking’ their page.”  According to eMarketer, 67% of consumers are looking for exclusive offers when they click on the “Like” button. Gain our trust.

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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

PC: Several reports have been published recently about marketing trends and goals. Lead generation is always high on the list and lead nurturing is trending at the bottom of the heap. I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Is that a problem? AA: Yes. This is why so much lead wastage is going on.

Why Amazon is Killing it with Millennials (and Advertisers)

Synecore

According to an eMarketer report , the giant ecommerce site is rolling in the dough from ad sales. eMarketer estimates that the “most liked tech brand” will reach $835 million in ad sales revenue by the end of this year. According to eMarketer , about 95% of US millennial adults will own mobile phones by the end of 2013. Amazon is “Most Liked”. Looks like Amazon’s the cool kid.

5 New Year’s Resolutions for Marketers

Act-On

Update it weekly. I’ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. The Content Marketing Institute has some great information, and so does eMarketer. I get their emails, but a lot of times, I’m too busy to read them. I’ve decided to block out an hour or two on my calendar every week to catch up on reading industry best practices.

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36 Sensational Social Media Stats and Facts

Webbiquity

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Image credit: Buffer.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. eMarketer ). 2. Lead generation is still a challenge.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Less than half view social media as important for supplier/partner engagement. ( e-Strategy Trends ). 5. ” Just 9% say their importance is diminishing. ( e-Strategy Trends ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Between large and small businesses? Wrong.

Welcome to Marketing Stats Summer!

Webbiquity

eMarketer. 3. State of Search Results: Budgeting Trends [Infographic] , MarketingProfs. 4. Marketing Research Biznology Cision content marketing facts eMarketer Frank Strong Heidi Cohen Lee Odden Marissa Pick MarketingProfs Michael Brenner Shelly Kramer social media marketing statsCan’t get enough of stats like those? Enjoy! 1.

Social Media Marketing: Is There A Generation Gap?

WindMill Networking

Luckily, if you rely on statistical watchers such as eMarketer, the trend is going against the laggards.  eMarketer reports 1.43 Joel Don ( 7 Posts ) This monthly Social Business Trends column is contributed by Joel Don. Social Business Trends Social Media MarketingWhat attending my high school reunion taught me about social media marketing. Not even Pinterest.