Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. I’m betting big on Medium in 2016.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. I’m betting big on Medium in 2016.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers.

Brand Identity 70

Brand Identity Branding Emarketing Eye-Tracking 70

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. hours each day watching video content in front of a screen in 2015, eMarketer reports. For companies reluctant to invest in video, that positivity offers a powerful incentive to jump on the trend.

Stats 61

Stats Video Marketing Verticals Emarketing 61

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Contently

SEPTEMBER 20, 2016

Mark Donnigan, the vice president of marketing at Beamr, a compression software for live streaming, believes the deals are more a temporary trend to win a smaller war for digital video, rather than a full-scale transition of live sports to social platforms. An eMarketer report from late 2015 predicts that U.S. There will be 5.5

Cable 60

Cable Broadcasting Television marketing Twitter 60

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. It might even result in more app downloads from new users, as Snapchat users share pictures with these filters on their other social networks.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Adobe Experience Cloud Blog

AUGUST 4, 2017

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. Get to Know Your Audience. Maximize Your ROI. Pew Research Center. China Channel.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Biznology

SEPTEMBER 26, 2016

uncertain, we can absolutely take a look at where we are right now, what seems to be happening, and look at the trends that are driving not only marketing forward but also our customers’ overall experiences. And the simple truth is that two highly-related trends are what’s really driving digital in the coming year: Deeply immersive content.

Ideal Customer Profiles 80

Ideal Customer Profiles Bandwidth Emarketing Social Networks 80

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel. Try Sprout Social for a free 30-day trial to see post performance, trends and audience engagement across all your Instagram profiles.

Brand Identity 109

Brand Identity Branding Word of Mouth Network Marketing 109

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Demand Gen Report, 2016) (Source: [link] ). Lead generation (85%), sales (84%) and lead nurturing (78%) are considered as essential goals for 2016 by B2B content marketers.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. The Missing Link: A Cohesive Social Content Strategy. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Contently

AUGUST 9, 2016

As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. Facebook saw this trend immediately, and shifted attention and resources to its mobile app. Driving this trend is a battle royale between internet giants: Facebook vs. Google, Google vs. Apple, and so on.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60