Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. dorieclark Tweet This.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Mailmunch

APRIL 27, 2021

Back in the day, YouTube offered six-second ads – a concise and captivating way to gain attention. However, since 2015, the most popular video length is around 30 seconds. Smartphone users are more likely to watch long-form video ads than those watching on other devices. YouTube relies on in-stream ads.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Buffer

MARCH 30, 2022

Not only do they generate 44 percent of economic activity , but they also create over 60 percent of net new jobs and inspire American innovation. An American Express Report found that in 2019 women entrepreneurs owned 42 percent of small businesses in the US , employing over 9 million people and generating nearly two trillion in revenue.

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Content Standard

NOVEMBER 18, 2015

O’Neill, an Australian teenager with over 600,000 followers before she left Instagram and YouTube, described her social media activity as presenting an extremely edited and fake version of reality. The viral announcement forced other social media stars to defend the authenticity of their own accounts. Ceding Control.

Product 40

Product Advertising Agencies Planning Paid Search Agency 40

LeadSquared

FEBRUARY 2, 2016

Users want something today, and something completely different the day after. Make things simple for the user they are intended for. 2013-2015 practically belonged to social media, but there seems to be a shift already. Recommended read: 10 ways to generate more sales leads online in 2016 ). Research before you begin.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. Some users put a lot of helpful information in their bios, which often gets overlooked by social businesses. User-generated content is one of the best parts about using social media for business. Generate Leads. 89% of 18-29 year-olds are active on social media.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

AUGUST 27, 2015

When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral … I was wrong. I was chasing an immeasurable goal (virality) with an unaccountable metric (my gut). Important note: Any keyword research tool reliant on Google’s Autocomplete API will be affected by its discontinuation on August 10th 2015.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Sprout Social

SEPTEMBER 7, 2021

That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first. There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing.

Social Media 129

Social Media Campaigns Media Best Practices 129

Martech Advisor

MARCH 2, 2020

BuzzFeed launched a Facebook exclusive page titled Tasty in July 2015. Today, Tasty is one of BuzzFeed's main revenue generation properties. Dr. Koya created BuzzFeed Tasty in July 2015, and it quickly became a viral sensation. million YouTube subscribers, 36.3 Let's understand how BuzzFeed's Tasty did it!

Advertising Agencies 61

Advertising Agencies Viral Marketing Mobile Advertising User-Generated Content 61

Oktopost

MAY 2, 2023

Examples of Social Listening Cast your mind back to 2015, and you may just remember a big moment in the world of B2C SaaS. Their YouTube account, for instance, represents a valuable resource in and of itself for those looking to start and grow a business, instead of a page dedicated to self-promotion. What to publish, and when?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Marketing Management Eye-Tracking 62

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Convert

OCTOBER 19, 2020

According to BigCommerce , almost 40% of yearly online sales are generated in October, November, and December. Venngage allows you to put together professional infographics and presentations to increase your content chances to go viral. billion in 2016 to $2.36 billion in 2017. People buy seasonally and they buy a lot.

Top of Funnel 144

Top of Funnel Campaigns Planning Content Marketing 144

Magisto

MARCH 31, 2019

Here is a quick tutorial on marketing touchpoints and how they generate conversion for your business. You know that you have achieved product-market fit when 40% of your users would voice out their disappointment about the prospect of your business ceasing to exist. Users spend on average 69% of their media time on smartphones.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Vidyard

JULY 22, 2015

Kitchener, Ontario – July 22, 2015 – Vidyard, the video marketing and analytics leader, today announced the 2015 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Marketing Automation Services Viral Marketing Press 50

Vidyard

JULY 22, 2015

Kitchener, Ontario – July 22, 2015 – Vidyard, the video marketing and analytics leader, today announced the 2015 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Marketing Automation Services Viral Marketing Press 50

Vidyard

JULY 22, 2015

Kitchener, Ontario – July 22, 2015 – Vidyard, the video marketing and analytics leader, today announced the 2015 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Marketing Automation Services Viral Marketing Press 50

RebelMouse

JULY 17, 2019

Facebook's shaky ground over the years has created space for Instagram, search engine optimization, and YouTube to fill in the gaps and stir more audience growth. billion monthly active users worldwide. Let's take a look at what's new at Facebook and what kind of content is generating the reach publishers need. Data Summary.

Loyalty 40

Loyalty Facebook Custom Publishing Distribution 40

RebelMouse

JULY 17, 2019

Facebook's shaky ground over the years has created space for Instagram, search engine optimization, and YouTube to fill in the gaps and stir more audience growth. billion monthly active users worldwide. Let's take a look at what's new at Facebook and what kind of content is generating the reach publishers need. Data Summary.

Loyalty 40

Loyalty Facebook Custom Publishing Distribution 40

Sharpspring

JULY 14, 2017

Marketers agree that interactive content – which allows users to try out or play with something – is more effective than static content in a few ways: 81% say interactive content is more effective in grabbing viewers’ attention. Facebook has also rolled out bots to support the user experience. Mike Volpe , CybeReason.

Inbound Marketing 66

Inbound Marketing Marketing AI Trends Paid Search Agency 66

Vidyard

OCTOBER 19, 2016

One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. GIFs began to emerge as a popular moving image format, and some of the earliest viral ‘videos’ — adding audio to a page with moving gifs, and looping them at the same rate — began to emerge too.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Directive Agency

JUNE 29, 2016

According to a 2015 Pew Research Study, 65% of Americans currently use social media. You’ll be able market your products and acquire new users through entirely new techniques. Your digital awakening has the capability to generate greater brand awareness and B2B lead generation than you ever thought possible. YouTube 101.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

Vidyard

SEPTEMBER 29, 2016

YouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network one of the largest sites in the world and a goldmine for socially-savvy digital marketers. Which Types of YouTube Videos are the Most Popular?

Youtube 0

Youtube Video Marketing Viral Marketing User-Generated Content 0

Webbiquity

DECEMBER 31, 2019

Between December 2015 and April 2017, searches for “video marketing” shot up 133%. 81% say video helps generate more leads. Internet users aged 18-24 watch videos on YouTube. But it’s not just for young adults: the 35+ and 55+ age groups are the fastest growing segments on YouTube. Guaranteed.

Stats 340

Stats Video Marketing Marketing Mix Viral Marketing 340

Webbiquity

APRIL 27, 2021

Put another way, the entire global population of Internet users was less than the actual population of the United States. LinkedIn was launched in 2003 and had reached one million users by August 2004. YouTube got started in 2005. At the dawn of the 21st century, just 4.1% of the world’s population was online.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

PureB2B

APRIL 26, 2016

Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers. However, traditional outbound lead generation activities can be expensive.

Social Media 62

Social Media Paid Search Agency Software Companies 62

PureB2B

APRIL 26, 2016

Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers. However, traditional outbound lead generation activities can be expensive.

Social Media 62

Social Media Paid Search Agency Software Companies 62

Convince & Convert

MARCH 24, 2016

There are no improvements in user engagement, social sharing, and conversions. You can’t build an audience in 2015 with 400-word posts. more likely to go viral. They wanted to find out what makes content go viral. Doing research on your audience persona will also help you generate content ideas.

Content 166

Content Lead Scoring Lead Ranking Template 166

PureB2B

APRIL 26, 2016

Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers. However, traditional outbound lead generation activities can be expensive.

Lead Generation 54

Lead Generation Social Media Paid Search Agency Software 54

Single Grain

APRIL 28, 2020

Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). So it’s quite likely that even if you get the clicks, you won’t generate any sales without remarketing. Click here to get instant access to the masterclass.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

LeadSquared

JANUARY 26, 2016

Twitter has not been able to keep up with the likes of Facebook in terms of generating enough revenue. It has been a big challenge for Twitter to generate revenues (and profits) that could entice the investors and individual shareholders. If the GIFs can entice users, why can’t Vines? Frankly, I don’t find it helpful.

Relevance 52

Relevance Twitter Enterprise Management Paid Search Agency 52

Sprout Social

OCTOBER 17, 2016

It's the top network for social customer service because users can communicate in real time. Quick Twitter Stats 310 million monthly active users. 37% of Twitter users will buy from a brand they follow. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

seo.co

DECEMBER 8, 2020

While online marketing has changed significantly over the course of just the last few years, the industry is moving in a clear direction: user experience matters more than anything. But what constitutes a great user experience? Most importantly, it’s entirely reliant on user experience.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

APRIL 27, 2016

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. smartphone users ages 13 to 24 use Snapchat. 1) Sour Patch Kids.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. In the last article, I focused on advertisements in general. highlight to tweet) It’s proving to be a great alternative to traditional banner ads, which users are resisting. The New York Times, Google, Mini, and GE.

Campaigns 100

Campaigns Brand Identity Branding Mobile Advertising 100

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. Controversy is one of the ways to publish viral content. Questions and Answers (Q&A).

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167