Hubspot

NOVEMBER 9, 2015

You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. Here are some common CEO objections to inbound marketing and our recommendations on how to overcome them.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Hinge Marketing

NOVEMBER 12, 2015

Many accounting firms are reluctant marketers, spending less on average than other professional services industries. In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently. Is it any wonder, then, that many CPA firms struggle to grow?

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

Content Standard

JANUARY 21, 2016

In 2015, the Content Standard returned over 640 percent ROI on marketing spend. A Marketing Team that Isn’t Making Big Strides Is Falling Behind. Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2015, the Content Standard returned over 640 percent ROI on marketing spend. A Marketing Team that Isn’t Making Big Strides Is Falling Behind. Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Biznology

JULY 28, 2016

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. It’s not digital, except tangentially.

Marketing Analytics Tools 80

Marketing Analytics Tools B2B Marketing Trade Show B2B 80

EveryoneSocial

SEPTEMBER 25, 2023

During this time, most marketers continued to crank out more and more content, but the landscape was no longer the same. Case in point: its ad revenue increased 20x over that period. Somewhere around the 2015 timeframe is when traditional content marketing really started to degrade.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Content Marketing Institute

SEPTEMBER 11, 2018

7 Best Practices (and Tools) for Managing Your Remote Content Team. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need. As a director of marketing, I saw a simple solution — content clearly communicated and easily found is content most used.

Distribution 93

Distribution Advertising Channels Digital Asset Management Best Practices 93

Whale Pages

MAY 6, 2020

Growing a Bootstrapped SaaS Business with Minimum Marketing Spend. “How SkyCiv Engineering used lean marketing strategies to build a profitable and global SaaS company” Written by Simon Alcott: Published May 6th, 2020 | Updated May 6th, 2020. Today we have another exciting SaaS growth case study to share with you.

Marketing Budget 52

Marketing Budget Budget Programs Paid Search Agency Advertising Agencies 52

Engagio

OCTOBER 13, 2020

As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond. It’s time for marketers and sellers to adjust the sails. Chapter One: Marketing’s First Shift. In the first chapter of marketing technology (2000 – 2015) marketing departments became a strategic part of the revenue engine.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift. In the first chapter of marketing technology (2000 – 2015) marketing departments became a strategic part of the revenue engine.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SnapApp

MAY 30, 2017

To a marketer or manager that’s already challenged by their content schedule, it’s just an extra burden – at least at first glance. . This is the case for any new technology – and interactive content is no exception. . Having said that, this branch of marketing is new – but not so new that there’s no data on it. .

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. Think through how all the information you present builds your case and works together to make your point. image source.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Full Circle Insights

NOVEMBER 25, 2020

Google retargeting, abandoned cart emails, and cross-channel advertising are examples of the powerful digital marketing tactics that cookies unlocked.”. Cookies also allow digital marketers to map customer journeys, which is the foundation of attribution and calculating an accurate ROI on marketing spend, according to Hogan.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Atomic Reach

APRIL 12, 2019

Unlike social media, email allows marketers to directly reach audiences and tailor messaging depending on segment information. If you are looking to make the case to your senior leadership, or internal stakeholders about the importance of email marketing, read on for 100 email marketing statistics you should know about and share with others.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

SnapApp

JANUARY 11, 2018

You’re not making effective use of your marketing spend if you don’t look for ways to make engagement a driving force behind your marketing strategies. . . What Is Engagement Marketing? . To understand what engagement marketing is, it might be easier to first grasp what it isn’t. . Here’s the hard data: .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Single Grain

AUGUST 24, 2022

They use several social media marketing tools to monitor the progress. Continuous optimization and monitoring help advertisers gain an impressive return on their social media marketing spend. Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2022. Get My Free Marketing Plan .

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Metadata

MARCH 18, 2021

Backend engineer, studied at MIT with my other co-founder Calvin and met my other co-founder, Peter, who was studying aeronautical engineering at the time. Marketing spends a lot of money to build a website. We decided to just be customer data platform adopted and the shaped the industry through our customer use cases.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52