Content Standard

JULY 7, 2015

As marketers enter the third quarter of 2015, it’s difficult to go anywhere without hearing about the importance of video. Videos should always lead the viewer to another level of the brand experience, such as a microsite, video channel, or blog post.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. Sophia Bernazzani, a fellow Marketing Blog staff writer (and self-proclaimed “cat mother of three”), had a plethora of personalized cat food recommendations, while Managing Editor Emma Brudner’s suggested Prime streaming titles came with the header, “Bingeable TV.". It’s not just me.

Personalization 101

Personalization Brand Identity Branding Planning 101

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

SnapApp

JUNE 14, 2017

They need more from you than a plain ol’ blog post. That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Contently

JUNE 20, 2017

Vox covers politics, culture, science, and technology—as you might expect—but it also has a blog dedicated to product news. ” While Best Made doesn’t have a typical blog, it’s HR site demonstrates the way companies can use well-designed content to boost recruiting and brand perception. Public relations.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Convince & Convert

JULY 29, 2015

Perhaps you dabble on your own blog or write for your company. There’s a good chance you’re already creating more content in 2015 than you did in 2014. Building interactive content is an expensive alternative to traditional blogging, whitepapers, or even full content hubs. That’s the challenge.

Interactive Marketing 166

Interactive Marketing Content Marketing Microsite Paid Search Agency 166

Outgrow

MARCH 4, 2020

They also created a microsite for the campaign that aggregated and displayed submissions and enabled consumers to upload photos and their stories directly to the Dove #InMyOwnSkin microsite and photo gallery. Starbucks launched a social media campaign about the #RedCupContest in 2015. How Did The Campaign Do? .

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. Happy anniversary, dear martech readers.

Work Management 65

Work Management Marketing Management Marketing Automation Services Verticals 65

SnapApp

MARCH 6, 2015

Given those requirements, SnapApp was the obvious choice for Popson’s “ Realize Real Results ” program, launched in early 2015. The SnapApps live on a Realize Real Results microsite alongside related assets, including ebooks, videos and infographics. The Solution. The Results.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. The end result, according to CIO , was called one of the biggest social media fails of 2015, which also coincided with a 40 percent drop in its stock price. PETA (@peta) March 26, 2015. SciencePorn (@SciencePorn) August 16, 2015. .

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Marketing Insider Group

MARCH 23, 2015

It is no secret that storytelling has become the pinnacle practice of 2015. The content you create doesn’t need to be top-of-the-line video or epically gorgeous, interactive microsites. In today’s content ecosystem, you can no longer throw up a blog post and walk away. Not exactly….

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Adobe Experience Cloud Blog

AUGUST 6, 2015

On that note, let me point out that to keep attendees engaged during the 2015 Marketo Roadshow tour, we’re raffling off a handful of sweet prizes, including Apple Watches, Bose headphones, and GoPro cameras. Check out our microsite to register and learn more! On the Road Again!

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

Content Marketing Institute

MARCH 15, 2018

The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Facebook created Instant Articles in 2015 to help publishers’ articles load faster in news feeds. 9 Brilliant Tactics to Promote Your Blog Content on Facebook. Facebook Live.

Marketing AI 108

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 108

Content Marketing Institute

JULY 18, 2018

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS. Tech credit card hits its limit.

Enterprise Management 65

Enterprise Management CMS Development Digital Asset Management Industry CMS 65

Vidyard

JULY 21, 2016

Catchy Blog Title Formulas that Boost Traffic by 438%. Blog titles are such a small thing that non-content marketers think we probably whip up in a matter of seconds. But in reality, they can take much longer and ultimately have a massive impact on blog success. – CoSchedule. There’s not much to say on this one.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Catchy Blog Title Formulas that Boost Traffic by 438%. Blog titles are such a small thing that non-content marketers think we probably whip up in a matter of seconds. But in reality, they can take much longer and ultimately have a massive impact on blog success. – CoSchedule. There’s not much to say on this one.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Catchy Blog Title Formulas that Boost Traffic by 438%. Blog titles are such a small thing that non-content marketers think we probably whip up in a matter of seconds. But in reality, they can take much longer and ultimately have a massive impact on blog success. – CoSchedule. There’s not much to say on this one.

Resources 50

Resources Content Marketing Planning Best Practices 50

Hubspot

AUGUST 16, 2015

The ambassadors report on our discussions on blogs, create picture galleries and have further discussions with their local Lego group members.". They also built separate microsites dedicated to specific product story lines, such as the Lord of the Rings , Disney Princesses , Super Heroes , and Star Wars. February 23, 2015.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

Marketing Insider Group

JULY 1, 2020

Content marketing isn’t just a business blog. Content goes far beyond blog posts. Blog posts on tech news. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. It also goes far beyond the digital world. Live@Cisco Facebook videos.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Webbiquity

FEBRUARY 24, 2015

15 Step SEO Checklist for 2015 by Social Media Today. Jason Parks serves up solid advice “to ensure that you are well prepared for 2015″ in SEO terms. ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. 7 Hot SEO Tips and Tricks for Blogs by RazorSocial.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Just think—it will be dawn of a new day for your marketing organization.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48

Hubspot

DECEMBER 14, 2015

November 7, 2015. To help inspire people for what to do with their day off, REI's #OptOutside microsite featured hiking trails and adventure ideas. November 11, 2015. Microsites are great ways to highlight a specific campaign or target a specific buyer persona. Check out a few more ingenious microsites in this blog post.)

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

Hubspot

JANUARY 5, 2016

Consider your go-to sources: Do you immediately navigate to your competitor's blog? On their blog, Tesco Living, shoppers can find how-to articles with easy-to-follow instructions and ample pictures. To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Lists are one of the most effective types of content, especially when applied to blog posts. Some of the most popular content on the Convince & Convert blog is in the form of lists posts. It’s specific and to the point.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167