EMagine B2B Blog

MAY 18, 2015

While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. AdWords #StepInsideAdwords Livestream and New Product Rollout. Goodbye Queries Report. their banners ads.

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Google Product Adwords Marketing Analytics Tools 40

QuanticMind

MARCH 21, 2017

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. for mobile will continue to see updates.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

Hubspot

NOVEMBER 30, 2016

Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized Facebook advertising actually look like? In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Source: Facebook.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Convince & Convert

AUGUST 3, 2015

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. that night, I asked my girlfriend not to call me for the next three months, put away my PS3, and started my research on the best PPC resources available online … and I just read. Specialization: PPC Strategies + Case Studies + News.

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PPC Paid Content Paid Search Agency Advertising Agencies 158

QuanticMind

OCTOBER 24, 2017

8 Hidden PPC Reports to Find Out” by Aaron Levy. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Google ran an independent study with 140+ advertisers across multiple verticals. Reporting & Analytics: “What’s Your Audience Thinking?

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Optinmonster

FEBRUARY 26, 2020

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

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Marketing Budget Paid Content PPC Budget Programs 88

KoMarketing Associates

JUNE 12, 2017

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. Exact Match.

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Paid Content Cost Per Click Features Work Management 122

Hubspot

NOVEMBER 30, 2016

Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized Facebook advertising actually look like? In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Source: Facebook.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Brightedge

JANUARY 13, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. By Cory Rabazinsky, 2015. rating on Amazon, #1053 in advertising. This is a good primer for people new to Google AdWords which will give you enough to get started and optimize your campaigns to a reasonable degree. Ad Extensions.

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Paid Content Planning Paid Search Agency Advertising Agencies 122

Unbounce

MARCH 7, 2019

It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You immediately apply the philosophy to your Adwords (now Google Ads) campaigns and, for a while, things go rather well. Read about why PPC experts sometimes use this strategy here.

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PPC Practices SEM Best Practices 111

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. You must now be mobile-centered.

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Paid Content Inbound Marketing B2B Marketing Work Management 48

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. The campaign resulted in an ROI of 16 times advertising spend.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

KoMarketing Associates

DECEMBER 22, 2014

This past spring we launched a redesigned website: mobile-friendly and with a much clearer message articulating our organization’s objectives and values. On behalf of the team at KoMarketing, Thank You for being a part of our success this past year, seasons greetings, and we wish you the very best in 2015 and beyond!

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Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

LeadSquared

DECEMBER 30, 2015

As we say goodbye to 2015, here’s our final webinar blog post for this year. If it’s through a direct PPC campaign, then over over 12% is decent. If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there.

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Paid Content Lead Generation FAQ Webinar Metrics 52

QuanticMind

MARCH 29, 2019

A few years after the first PPC ads were launched, GoTo.com began an auction-based system that operates in a similar fashion to how the search engines of today run their paid advertising business. The term today is used solely in reference to paid search and includes marketing areas like display, shopping, and pay per click (PPC).

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Hubspot

NOVEMBER 18, 2015

Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Generate 5,000 sign-ups for our holiday shopping app by November 30, 2015. Collect $50,000 in donations for charity XYZ by December 20, 2015.

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Campaigns Planning Landing Pages Buyer Personas 28

Hubspot

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. PPC Lead Generation Strategies. Social media advertising.

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Paid Content Lead Ranking Lead Scoring Lead Gen 95

QuanticMind

OCTOBER 25, 2017

Amazon’s SMX Debut: “What Is Customer First Advertising? Brinker caps his session with a list of “9 reasons why search marketers make great martech leaders”: Familiarity with managing an evolving tech landscape – including SEO, content, social, mobile, video, call, local, affiliate and e-commerce.

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Paid Content Paid Search Agency Amazon Enterprise Management 40