KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Internet ad spend grew after years of stagnation.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent in 2015. percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Marketing Insider Group

MAY 8, 2012

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. We know that mobile advertising is hot and I have already provided 4 steps to mobile marketing success. By 2014 the mobile internet will over take desktop internet users. 75% are SMS-enabled.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

MAY 22, 2023

Nothing gets the internet talking more than an apocalypse. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. So it’s no surprise that every year, some pundit say SEO is over. That amounts to about 50 billion voice searches every month. Of course not.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data for Marketing is more about the questions than the answers.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. Consider the changes Google introduced to the overall digital marketing landscape over the last twelve months: Google has continued to reduce the number of organic first page results. (Photo credit: Steve Rhodes). Sensing a trend here?

Paid Content 80

Paid Content Google RSS SEM 80

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. More than half of YouTube views come from mobile devices.

Youtube 104

Youtube Statistics Cable Stats 104

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Brandwatch Marketing

JANUARY 2, 2019

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

FEBRUARY 14, 2020

The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Today, Apple has a 50% market share in the mobile phone industry. Let's dive into that, next.

Paid Search Agency 101

Paid Search Agency Marketing & Strategy Mobile Marketing Acquisitions 101

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Content Standard

JUNE 10, 2016

In the 1990s, years before mobile marketing took off, phones began their rise to prominence as a tool for common personal use. Today, my phone speaks to me, organizes my life, gets me where I need to go, and gives me full access to the internet. Occasionally, I use it to place calls. The Future of Distraction and Dedication.

Mobile Marketing 40

Mobile Marketing Planning Paid Search Agency Mobile Advertising 40

SmartBug Media

APRIL 5, 2023

Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Buyer personas can help you: Identify where your customers are on the internet so you can be there too. How Can You Use Buyer Personas as the Base of Your Strategic Marketing Plans? Focus your time.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Content Standard

SEPTEMBER 30, 2014

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile. percent in 2014. .

Mobile Advertising 40

Mobile Advertising Advertising Agencies Mobile Marketing Demand 40

Content Standard

OCTOBER 1, 2014

Mobile video viewing is growing faster than ever. The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing. The days of TV-centric business models are over.

Mobile Marketing 40

Mobile Marketing Video Marketing Content Marketing Planning 40

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Increased Productivity: The cloud also makes it possible to power mobile CRM systems. As long as you have Internet access, your cloud-based CRM can be up and running immediately. 2. The rise of big data.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Biznology

FEBRUARY 26, 2020

It’s odd because this specialty practice emerged during one of the most intense financial crises for the country from mid-2014 to 2016 – coupled with a political crisis in Brazil that resulted in the impeachment of President Dilma Rousseff. Foodtech, mobile services and on-demand economy are on the rise.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

EMagine B2B Blog

DECEMBER 26, 2014

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. Google’s global market share is about 90% ( Statista ). Mobile Search Behavior. Mobile internet usage surpassed desktop usage for the first time in 2014 ( Search Engine Watch ).

Statistics 40

Statistics SEO Paid Search Agency Search Engine Marketing 40

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

EMagine B2B Blog

DECEMBER 22, 2014

Twitter has grown from 241million in 2013 to 284 million in 2014. 80% of Twitter users are on mobile.( Marketing Land ). viewers in July 2014. 41% of LinkedIn visits are via Mobile. 91% of B2B marketers use LinkedIn to distribute content. Instagram has added 100 million active users since March, 2014.

Social Media 40

Social Media Statistics Media Youtube 40

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Around 1991, the internet—as we know it now—was born. Despite being “ the most sort-of ” decade of all time, major advancements did take place with email marketing. This set the stage for email marketing as we know it today.

Design 68

Design Trends Mobile Marketing Email Campaigns 68

Hubspot

MARCH 1, 2015

Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. The Mobile Messaging App Landscape.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Biznology

MARCH 5, 2014

For several years, the big marketing push has been to “go mobile.” Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, all in one small package. Having a mobile-friendly small business is no longer a suggestion; it is a necessity in reaching consumers.

Small Business Marketing 80

Small Business Marketing Television marketing Mobile Advertising Business 80

Hubspot

FEBRUARY 14, 2020

The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Today, Apple has a 50% market share in the mobile phone industry. Let's dive into that, next.

Paid Search Agency 68

Paid Search Agency Marketing & Strategy Mobile Marketing Acquisitions 68

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. Internet users. Of course, search, like all other digital marketing tactics, continues to evolve. Mobile has increased dramatically in importance. Another 36% use mobile search. 8%, mobile and sitelinks. Image credit: MarketingProfs.

SEM 100

SEM Paid Content Stats SEO 100

NuSpark Consulting

MAY 7, 2016

Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Content marketing plays a prominent role, and for good reason. Content marketing plays a prominent role, and for good reason. Most effective B2B social media platform: LinkedIn: 66%.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120