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What's All The B2B Marketing Fuss About Black Friday Anyway?

Envy

Over the years, this shopping mania day continued to grow in popularity until around the 1980s, where retailers started to market around the name and give heavy discounts on high value products. The ‘holiday’ has grown in popularity and since 2014 has been increasingly successful (and therefore important) for online businesses.

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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Marketers spent more than $8.3 Know What Customers Really Think.

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10 Brands That Brilliantly Differentiated Themselves From the Competition

Hubspot

Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition. They relaunched a new website and digital experience in 2014. They focus on a small, niche network just in New York. They''re a cellular company that is changing what it means to be a cellular company.

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4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)

Hubspot

To achieve both in 2016, marketers will need to become more savvy than ever. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. M+R’s 2015 Benchmarks found that online revenue was up 13 percent between 2013 and 2014.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

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17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. 90% of C-suite executive say they never respond to cold calls or email blasts.

Stats 100
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Father’s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

Zoominfo

At that same time in 2016, our company — then known as DiscoverOrg — was going through a growth spurt. I worried about the success of our home life, and the success of the company during this time. My company is special, it’s different — it’s relationship-based, so that won’t work.” I had my first Father’s Day two years ago.