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What's All The B2B Marketing Fuss About Black Friday Anyway?

Envy

Over the years, this shopping mania day continued to grow in popularity until around the 1980s, where retailers started to market around the name and give heavy discounts on high value products. The ‘holiday’ has grown in popularity and since 2014 has been increasingly successful (and therefore important) for online businesses.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

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An Introduction to Social Media for Business

Sprout Social

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

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10 Brands That Brilliantly Differentiated Themselves From the Competition

Hubspot

They relaunched a new website and digital experience in 2014. They focus on a small, niche network just in New York. They create messaging that aims directly at customers'' biggest pain points (being tied down to a carrier) and away from their biggest flaw (the size of their network). 10) Go Inbound Marketing | Element Three.

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4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)

Hubspot

To achieve both in 2016, marketers will need to become more savvy than ever. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. M+R’s 2015 Benchmarks found that online revenue was up 13 percent between 2013 and 2014.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

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17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. 90% of C-suite executive say they never respond to cold calls or email blasts.

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