KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise. What’s In Store for 2014?

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. eMarketer ). In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 Mobile accounts for 11% of the total.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). Internet advertising spend has grown steadily, but as Meeker’s chart demonstrates, that growth has stagnated over the past three years.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. eMarketer ). billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. It starts to require some major changes.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Content Standard

APRIL 28, 2015

percent increase over 2014, and it signals continued growth for social advertising in the years to come. According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. That’s a significant 33.5 By the end of 2015, that figure will hit 50 percent.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Webbiquity

FEBRUARY 23, 2016

” LinkedIn is tops for B2B marketing, but…not for advertising? Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. 25% of Twitter advertising budgets are dedicated to mobile, and 89% of Twitter’s 1Q15 revenue came from mobile.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. Shoppers were also twice as likely to discover new products and brands on a mobile device in 2014 than they were a year prior.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. This is a point worth considering.

Spending 120

Spending Media Mobile Advertising Forrester 120

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. eMarketer ). TopRank ). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Outbrain

JANUARY 6, 2020

For instance, platforms such as Outbrain permit advertisers to drill down into user affinity groups like Entertainment, Celebrities, Music, and much more. Make Your Mobile Strategy the MVP. Just as the eyes of the consumer are increasingly shifting towards their mobile devices, so too are those watching the titular game of the season.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Advertising Agencies Mobile Advertising 40

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Hubspot

APRIL 27, 2015

The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future. This organization represents more than 8,500 marketing and advertising executives worldwide, many of whom work at enterprise organizations. 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. Trend 1 - Mobile Advertising Spend is on the Rise. By 2014, it has been projected that the U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

JUNE 12, 2013

In 2014 apparently, eMarketer reports. Mobile ad spending is growing faster than expected. billion -- which represents the bulk of overall digital advertising growth -- will be allocated to mobile ads. 6) It''s officially time to step up your game on mobile. 2) When will desktop ad spending peak?

Allocation 28

Allocation Mobile Advertising Emarketing Paid Search Agency 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. of them mobile market.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Content Standard

JUNE 12, 2015

As marketers embrace video and mobile advertising as pathways to Millennials , next on the list is identifying which formats and channels are most effective in catching this crowd at the right moment and motivating them to come back for more context in the future. They are affordable.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Television marketing 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

FEBRUARY 7, 2017

billion in total mobile ad revenue. billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. It gives consumers easy, mobile access to online shopping for your products. Use Instagram Advertising. Instagram advertising serves as a great tool for marketers.

eCommerce 150

eCommerce Emarketing Mobile Advertising Paid Search Agency 150

Webbiquity

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 60% of all digital advertising goes toward direct response goals. eMarketer ).

Paid Content 100

Paid Content Stats Marketing Budget Creation Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . . Paid content promotion is up 5x since 2014 - Orbit Media. . Mobile will account for 72% of US digital ad spend by 2019. Takeaway : In 2017, 1,440 WordPress posts were published every 60 seconds ; that’s up 48% from 2014.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

OCTOBER 12, 2018

In May 2018, Google Chrome even updated its settings to only allow autoplay for video advertisements if the video is automatically muted, doesn’t contain audio, or if the user has chosen to receive sound by clicking on the content. Make the Mobile Connection. Image attribution: Ocean Biggshot.

Video Marketing 83

Video Marketing Mobile Advertising Content Mobile Marketing 83

Webbiquity

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. Worldwide digital ad spending topped $140 billion in 2014. eMarketer ). In the United States, average click-through rate (CTR) for Facebook advertising increased by better than 50% last year, from.09%

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. 80% of Twitter use is on mobile devices. billion by 2014. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. 40 percent of U.S. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

DECEMBER 5, 2016

About 53% of emails are opened on mobile devices. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. As it’s become the preferred method by recipients for reading, be sure you’re using templates that are mobile responsive to best accommodate your audience.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Hubspot

MAY 16, 2011

As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile devices for both users and advertisers. Connect with HubSpot :

Mobile Marketing 28

Mobile Marketing Search Marketing Word of Mouth Mobile Advertising 28

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? anticipate an increased budget for 2014, while just 3% foresee spending reductions. eMarketer ). eMarketer ). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? anticipate an increased budget for 2014, while just 3% foresee spending reductions. eMarketer ). eMarketer ). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. billion on social media advertising in 2015. eMarketer ). eMarketer ). 10 Mobile Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). Executives Fail to Focus on Social Media Marketing Strategy by eMarketer.

Paid Content 100

Paid Content Social Media Statistics Research 100

QuanticMind

NOVEMBER 28, 2016

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. Digital advertising trends can be difficult to identify in a challenging and ever-changing advertising landscape. Assessing the Challenges. over the previous year.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Contently

AUGUST 9, 2016

As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. Facebook saw this trend immediately, and shifted attention and resources to its mobile app. Mobile ads are driving Facebook’s rapid increase in revenue. ” —Jon Hermann. . ” —Jon Hermann.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60