Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Social media posts. Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Social media posts. Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Biznology

NOVEMBER 11, 2013

Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. What will you learn in Strategic Digital Marketing?

Course 80

Course Planning Work Management Peer-to-peer 80

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Paid Media is Evolving – Fast. There we all are! . It was so cool seeing someone you work with every day get up on the stage and really rock it!

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Content Standard

MARCH 27, 2015

With more than 100 billion global searches in a month and staggering numbers of active monthly users on social platforms, stories told well should be enough to build and connect with audiences virally. BI Intelligence reports total US social media ad spend will top $8.5 billion in 2013. Is your story mobile-ready?

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Hubspot

AUGUST 21, 2013

Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 20 of the Best SlideShares for Marketers. 4) Rethinking the Mobile Web, Bryan Rieger. Often when marketers think about the "mobile web," we think of iPhone vs. Android. Rethinking the Mobile Web by Yiibu from Bryan Rieger.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

OCTOBER 23, 2013

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Mobile Search Will Continue to Rise. Separate mobile sites are also acceptable but have to be set up properly.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

LeadSquared

MAY 20, 2015

In which case, it would go viral. Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. And, if finding information was tough then, it’s way beyond tough now. Their business.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

MARCH 12, 2014

The conference’s Interactive ( SXSWi) track wrapped up yesterday, leaving marketers, entrepreneurs, and techies wide-eyed after four days of innovative talks, ideas, and introducing new technologies. Mashable Brought Viral to Life. It didn’t take long for media and even potential investors to take notice of the edgy app.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Uber, a mobile app that connects riders to taxis and car services, took this event as an opportunity to help. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. 4) FireRock.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

JANUARY 23, 2015

Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 25 Great SlideShare/PowerPoint Presentation Examples for Marketers. Even if you gave this presentation a gander when it first came out, it''s worth revisiting -- the data''s fascinating, current, and relevant to marketers in any industry.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Content Standard

FEBRUARY 7, 2015

Content sharing is booming on mobile devices and Facebook, beating out social sharing on desktop environments. According to a new report from ShareThis , social sharing accounted for 19 percent of all mobile device activity in Q4 of 2014, compared to just 6 percent on desktops. Mobile engagement has almost doubled since 2014.

Viral Marketing 40

Viral Marketing Mobile Marketing Content Barriers 40

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. All retail marketers need a strong and compelling CX strategy, irrespective of the channel and whether it's digital or not. Why You Need A Retail Customer Experience (CX) Strategy: 3 Key Advantages.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. A surprise album was strategic beyond creating media buzz; it was an opportunity for Beyoncé to share the news personally with her fans first.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. And as a marketer, I can be weary of forms. A B2B example!

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms - A.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

SnapApp

MAY 2, 2018

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. . In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. . 7 Top Funnel B2B Marketing Campaign Types (with Examples). . .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. Let’s jump in… 7 Top Funnel B2B Marketing Campaign Types (with Examples).

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Contently

MAY 25, 2016

People don’t look at fiction writers as social media influencers. In 2006, they founded Wattpad, a digital writing forum, to capitalize on the increasingly ubiquitous behavior of writing and reading on mobile devices. Shortly after, the excitement over mobile storytelling spread to communities in the U.S. The origin story.

Paid Search Agency 112

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 112

Marketing Insider Group

JANUARY 21, 2014

The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. That is why “Content Marketing” is one of the biggest buzzwords in marketing. By establishing relationships that build trust.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Vidyard

OCTOBER 19, 2016

What were some of the key milestones that got us to where we are now — a world where Facebook’s CEO believes video will be as big as mobile phones in how we communicate, and Cisco conservatively estimates that up to 80% of the internet’s traffic will be video by 2020. Like it or not, the Hamster Dance was one of the first viral videos.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Contently

APRIL 21, 2016

BuzzFeed can see the exact process that makes content go viral. Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Hubspot

JANUARY 7, 2015

Pretty much all marketers are pressured to do more. Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. 1) Over-Fixating on Real-Time Marketing.

Marketing Budget Creation 28

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 28

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

JUNE 17, 2015

I'm a marketer, after all. And while this profession has enabled me with a good eye for the tricks of the trade, I've found that I'm still not immune to the influence of marketing. Many of my purchasing decisions are fueled by marketing initiatives -- and rather than allow that to make me bitter, I embrace it. And you can, too.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Below, you''ll find some clarification regarding these sometimes confusing aspects of SEO that could help make it easier for you to optimize your marketing efforts for search moving forward. Everything from the mobile optimization of your site to the social virality of your content also influences your search rank.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. But we are entering 2020 soon and your content marketing strategies needs to be updated.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Convince & Convert

JUNE 24, 2014

The Rise of the Digital Coupon In 2013, RetailMeNot said, “Coupon usage is ubiquitous.” They revealed that 93% of Americans shop with coupons with 29% of Americans using mobile coupons. Digital Marketing coupon digital coupon campaign digital marketing market research mobile coupon mobile coupon usage social media research'

Campaigns 162

Campaigns Mobile Marketing Social Media Click Rate 162

Vidyard

FEBRUARY 27, 2020

Not only did networks like Facebook double-down on their investments in video (in the form of algorithm updates and big bets on live streaming), but there was also a proliferation of new visual-first social networks tailor-made for video: Pinterest ( 2010 ), Instagram ( 2010 ), Snapchat ( 2011 ), Vine ( 2013 ), TikTok ( 2016 ), just to name a few.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Structural On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141