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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

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7 Google Ads Influencers to Follow

Brandpoint

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. Brad Geddes.

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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Google announced Shopping Campaigns in October 2013 as a new campaign type of PLAs. The Difference Between Traditional PPC and Google Shopping Campaigns.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

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Does mobile search work for your business?

Biznology

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. The post Does mobile search work for your business? appeared first on Biznology.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. LinkedIn was considered the “most important channel” for B2B marketers.

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Digital Future: Predictive Advertising, Chapter 1 – Five Strategic Trends That Are Changing Digital Forever

QuanticMind

The role of marketing has evolved more in the last 10 years than it has in the last 100. ” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. Trend 4: Experience depth is the new coverage breadth in marketing. You’ve probably struggled with this two-headed beast yourself.