Content Standard

APRIL 8, 2015

Take Apple’s March debut of its new ultrathin laptop, for instance: Chain restaurant Denny’s jumped on the Apple excitement bandwagon with a mouthwatering tweet showcasing its “thickest pancake yet,” with a custom image spoofing an Apple ad. Oreo Cookie (@Oreo) February 3, 2013. No problem. Listen carefully.

Tactics 40

Tactics Planning Paid Search Agency Viral Marketing 40

LEADership

SEPTEMBER 5, 2013

THINK LIKE A PUBLISHER. Imagine your B2B company to be a media publishing company that can only survive on high readership and loyal readers, a.k.a. It’s easy to position your company or your top executives as thought leaders on your own website, blog and other social profiles. engagement.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. PlayBuzz, another site with a heavy quiz focus, was the second-most shared publisher on Facebook in October. Quizzes Are Constantly Going Viral. Why Quizzes Are Irresistible.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. I learned just how important this approach can be with our book, Get Content Get Customers.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Hubspot

MARCH 12, 2014

The Austin government published a post on their website on Thursday urging SXSW attendees to only use permitted transportation vehicles and services to get around the city to avoid “inadvertently breaking the law” When asked if Uber rides were permitted, @Austin_Police tweeted back ‘No they are not.’

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Convince & Convert

AUGUST 2, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : Well, just about anything published on grantland.com is about my favorite thing ever. I think we are confusing marketing and customer service.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Hubspot

OCTOBER 1, 2015

You might not expect to hear one from SaaS companies. (I The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Without further ado, here are seven SaaS companies doing it right. The surprise endings.

Paid Search Agency 28

Paid Search Agency Paid Content Work Management Marketing Management 28

Contently

APRIL 21, 2016

While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), BuzzFeed can see the exact process that makes content go viral. ” Hive is an unusual thing to see from a media company, but then again, it’d be a mistake to think of BuzzFeed as a media company at all.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Contently

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. Wild Turkey isn’t the most well-respected bourbon brand, and it was recently bought by Campari Group, an Italian beverage company. It’s an odd choice.

Brand Identity 60

Brand Identity Branding Best Practices Content 60

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - X.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

nDash

NOVEMBER 10, 2020

VC firms have infused tens of thousands of early- and late-stage cybersecurity companies with the money necessary to take innovation up a notch—not just on the product front, but in terms of brand building, too. Cyber attacks (and the costs that come with them) are dangerous for companies of all sizes. It’s a natural choice.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. How'd the Australian footwear and apparel company find its way into so many closets? March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. 5 Things Marketing Made People Like.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Webbiquity

JANUARY 27, 2014

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

Hubspot

JANUARY 7, 2015

Ahh, the famous Oreo tweet during the Super Bowl blackout of 2013. February 4, 2013. But the difference between those and the Oreo-esque, real-time marketing is that the former is tailored to serving your audience at the right place and the right time -- the latter is simply an attempt to go viral (often for the wrong reasons).

Marketing Budget Creation 28

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 28

Adobe Experience Cloud Blog

APRIL 14, 2014

I recently published a book, Lead Generation for Dummies , that discusses everything you have ever wanted to know about lead generation. For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. Using Memes and Custom Images. What is a meme?

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. marketers have obtained at least one new customer through LinkedIn. Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. marketers have obtained at least one new customer through LinkedIn. Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Hubspot

JUNE 25, 2015

Best-selling author Malcolm Gladwell explores the story of how market researcher and psychophysicist Howard Moskowitz leveraged consumer opinions to highlight the importance of choice when he worked with Prego -- the trademark brand name pasta sauce of Campbell Soup Company. 7) Kevin Allocca: "Why Videos Go Viral". or make it flop.

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

Hubspot

OCTOBER 29, 2014

There’s no arguing with the fact that the viral content giant has been one of 2013 and 2014’s runaway internet successes. With an impressive 88 million unique visitors in November 2013, the site trounced media competitors like Business Insider, BuzzFeed and Huffington Post in terms of US-based unique monthly visitors. .

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Content Marketing Content 28

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. This is what Oreo did, back in 2013 when the Super Bowl blackout happened.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

seo.co

DECEMBER 8, 2020

Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. SEO makes your website visible to potential customers so that you can make sales. This is what your customers will see; the front-end text copy, images, and videos that are on your website.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

JUNE 24, 2016

Kate Volman : Hello, everyone and welcome to Talk Digital to Me, conversations on marketing and customer service with the pros over at Convince & Convert. Watch the video for an inside look at the editorial machine behind Convince & Convert! My role has really evolved over the years. Kate : Right.

Content 113

Content Work Management Planning Video Marketing 113

SnapApp

APRIL 3, 2017

I mean, there are over 4 million blog posts published every single day. For many years, marketing and advertising has mostly been one-way communication - the publisher directs content to the potential user or customer, and attempts to control the conversation. But with interest and popularity comes challenge. Let it sink in.

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. With rising acquisition costs, they used their own chatbot to decrease customer acquisition costs and increase reach.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

In the same survey, customers also indicated that trust in a brand’s content is three times as important to them as trust in a brand’s own employees. According to a 2015 DemandGen survey , over 90% of customers favor visual/interactive content, a stat that’s up from last year, indicating upward movement.

Rules 48

Rules Practices Brand Identity Branding 48

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. 4) B2B (Business-to-Business). 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

seo.co

MARCH 21, 2022

Back in 2013, Gary Vaynerchuk declared that every business is a media company : If you’re not putting out stories, you basically don’t exist. As businesses adjust to the new attention economy , they find that they need to become media companies in addition to whatever product or service they sell. And you should, too.

Paid Search Agency 116

Paid Search Agency Companies Media Content 116

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: The Science Behind Viral Marketing. Understanding the Customer Buying Cycle and Triggers. Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. 11) Full Quota. 19) Jeff Bullas.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 10 of the Best Brands on Snapchat. 1) Sour Patch Kids. 2) Everlane.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28

Single Grain

SEPTEMBER 3, 2019

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. They publish high-performing SEO-driven content, and each blog post is optimized for conversions. 1) Neil Patel.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: The Science Behind Viral Marketing. Understanding the Customer Buying Cycle and Triggers. Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. 11) Full Quota. 19) Jeff Bullas.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 19, 2015

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. You’re a Publisher and a Brand. Smart, progressive brands are starting to see themselves as publishers. But what about those companies that don’t have sexy products. For the Gals: Nasty Gal.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28