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Digital Marketing: B2B marketers can get fresh, new ideas from B2C

markempa

Burns will be presenting at the MarketingSherpa and MarketingExperiments Optimization Summit 2013 , May 20-23, in Boston, which looks at the many ways organizations can leverage A/B testing to squeeze the highest amount of leads and revenue out of marketing efforts. Testing is about mindset,” Burns said. “A

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Lead Qualification: Webinar marketing strategy boosts conversion 500%

markempa

Watch this brief video from a MarketingSherpa Lead Gen Summit 2013 session to hear Shelby and Daniel Burstein, Director of Editorial Content, MECLABS, discuss how the team assembled a webinar strategy to better serve prospects as well as be more useful for lead scoring. Infographic: Customer experience in the digital age.

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Lead Management: 4 principles to follow

markempa

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Customer-centric Marketing: 7 triggers to engage customers and build loyalty.

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How to Create a Fantastic Email Newsletter [Checklist]

Hubspot

However you like to gather content is up to you, but great places to look for content are your company''s blog, social media accounts, lead gen content, internal newsletters, and training documents. This means it should be mobile friendly, too -- according to data from Litmus, 51% of all opens occurred on mobile devices in 2013.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I''m so passionate about integrating your social media efforts that I presented on it at INBOUND 2013 with my session titled, Social Domination: How to Conquer ''The Big 3'' Social Media Networks. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. 12) Engage in Groups.

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

To conquer lead gen, I mastered ebook production. Year after year, marketers cite lead generation as one of their top content marketing goals for the year. If you want to succeed at lead gen, then you need content offers -- like ebooks -- to help you get there. Flash forward to today. 5 Ebook Templates.

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Lead Generation: Who knows the customer better – Marketing or Sales?

markempa

That is a hard claim to refute, but today on the B2B Lead Roundtable blog, I’m going to give you a little ammo. I just got back from MarketingSherpa Lead Gen Summit 2013 in San Francisco (MarketingSherpa and the B2B Lead Roundtable blog are both owned by MECLABS). clickthrough rate. CPU data – 5.9%.