markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Brandon says this is a place where marketers are not focused enough.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Hubspot

MARCH 7, 2014

You''ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, 2) Gather your content. 3) Design your template.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

SEPTEMBER 9, 2013

Unfortunately, your marketing content is no exception. In fact, earlier this month, I analyzed traffic to this very blog and found that in July 2013, 69% of the blog post visits we received in July were to blog posts published prior to July. Your mailing address, your wardrobe, your hairstyle, your media collection. not so much.

Lead Scoring 28

Lead Scoring Lead Ranking Content Hubspot 28