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The Ultimate Collection of Free Content Marketing Templates

Hubspot

To conquer lead gen, I mastered ebook production. Year after year, marketers cite lead generation as one of their top content marketing goals for the year. If you want to succeed at lead gen, then you need content offers -- like ebooks -- to help you get there. Flash forward to today. 5 Ebook Templates.

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Lead Generation: Who knows the customer better – Marketing or Sales?

markempa

That is a hard claim to refute, but today on the B2B Lead Roundtable blog, I’m going to give you a little ammo. I just got back from MarketingSherpa Lead Gen Summit 2013 in San Francisco (MarketingSherpa and the B2B Lead Roundtable blog are both owned by MECLABS). clickthrough rate. CPU data – 5.9%.