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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ).

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The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Adobe Experience Cloud Blog

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Choose the right event technology.

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20 Mobile Email Marketing Stats That'll Make You Better at Your Job

Hubspot

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. The top three areas for email marketers were focusing on in 2019 were automated campaigns (37%), personalization (32%) and segmentation (29%).

Stats 101
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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

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Enhance Sales Momentum

ViewPoint

Sales Lead Brownout. A sales lead brown out (a substantial reduction in sales leads) is usually a result of a reduction in marketing spending on lead generation. Government regulations and laws can disrupt sales—think sequestration budgets for the U.S.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

Image Source It’s important to note the varying degree of factors that contribute to marketing spend. For instance, B2C companies often spend more than B2Bs. Startups often spend a greater percentage than established companies to climb the initial rungs of the ladder at a faster pace. as of 2022.