The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. Category: Blog. Winner: Cisco Systems, with Connected Life Exchange blog. ( [link] ).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. Category: Blog. Winner: Cisco Systems, with Connected Life Exchange blog. ( [link] ).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. New TCO Calculator: EMC SMB Virtual Solutions Advi.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

nDash

NOVEMBER 10, 2020

Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). As SMB leaders see headlines for data breaches at the world’s largest organizations, they’re able to distance themselves from the stories. SMB Cybersecurity Personas.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Social media management, even for SMB organizations, takes a full-time salary worth of work.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Social media management, even for SMB organizations, takes a full-time salary worth of work.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

JANUARY 4, 2022

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution for SMB marketers as well as the agencies and consultants who work with them. Others are powerful and flexible, but frustratingly difficult to implement and use. Here are Scott’s insights.

Enterprise Management 336

Enterprise Management Work Management Marketing Management Marketing Automation Services 336

Marketing Insider Group

JULY 27, 2015

As a result, the team has seen about a 300% year-over-year increase in eBook shares and downloads, and a 150% increase in blog post social shares. In 2013, the company launched Counter Culture , a news and advice center dedicated to helping small businesses succeed. Educational content: Zuora’s Academy.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Webbiquity

NOVEMBER 12, 2013

B2B PR Sense Blog ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. 83% say the same for articles on websites, 78% eNewsletters, and 77% blogs. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

B2B PR Sense Blog ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. 83% say the same for articles on websites, 78% eNewsletters, and 77% blogs. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

JULY 24, 2013

billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. Trends indicate that ad growth will come from brand new business, not existing customers, in 2013. The average local SMB gets called on by up to 34 sales reps every month with only up to 9 of those reps securing appointments.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Adobe Experience Cloud Blog

AUGUST 25, 2014

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Endicia, an SMB package logistics company, repurposed static content to make it into an interactive quiz. Exchanging Value. Content Marketing'

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Ad Exchange 48

Webbiquity

JANUARY 17, 2011

Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 5, 2013

of all marketers love blog posts about marketing statistics. Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. The second-most popular tier includes YouTube, blogging and LinkedIn. 500 companies maintain a blog. To that end, 94.7%

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Hubspot

JUNE 3, 2015

Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. If you haven't created buyer personas yet, read this blog post to get started.). Let's take this very blog post as an example. For more marketing analogies, check out this blog post.).

Tips 28

Tips Content Marketing Content Advertising Mediums 28

Hubspot

JUNE 19, 2014

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. Learn more blogging KPIs here.). SMB: Small-to-Medium Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! 1) Adhere Creative.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! 1) Adhere Creative.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Webbiquity

APRIL 8, 2014

What can SMB marketers learn from the biggest brands on Facebook? notes that “a post by a brand’s Facebook page could expect to reach 16% of its fans” up until the fall of 2013; but “after the algorithm change that figure seems to be 2.5%!” by Marketo Blog. What are the best page apps for Facebook today?

Facebook 100

Facebook Work Management Paid Search Agency Marketing Management 100

Single Grain

NOVEMBER 1, 2019

In 2013, Adobe switched to a SaaS model, offering cloud-based solutions for a monthly fee. Related Marketing Case Studies: What Amazon’s Marketing Strategy Can Teach SMB Owners. And Adobe's blog is actually really good. Adobe is a computer software company that creates multimedia and creativity software products.

Case Study 15

Case Study Case Studies Studies Lead Ranking 15

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. heck, even marketing acronyms. For example, Amazon, Apple, and Nike are primarily B2C companies.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Martech

FEBRUARY 25, 2022

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Single Grain

JULY 21, 2020

Beyond the Blog Post: 21 Inspirational Branded Content Examples. What Amazon’s Marketing Strategy Can Teach SMB Owners. * Slack was officially launched by Slack Technologies in August 2013. Estimated Annual Revenue: G Suite is headquartered in Mountain View, California in the United States and has an estimated revenue of $2.6

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94