KoMarketing Associates

JULY 11, 2013

It is certainly true that in many cases, the “about section” is left stagnant, only updated when there are leadership changes or major news updates. Prospective buyers have greater access and ability through social media to research a B2B vendor. And that should change. Social media is part of the reason. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Marketing Insider Group

JANUARY 26, 2015

” It must be that time of year when we start to plan out which marketing events we want to attend. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. This is a great event focusing on B2B Marketing, Content Marketing and Demand Generation.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 2, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events , online forms, or external data vendors.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Regardless of where you live (or do business), these events are worth traveling for. Event Marketing'

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013. Ann Lewnes (Adobe).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Webbiquity

JANUARY 5, 2021

2013 Jake Wade Award. VP @strategicedu; Former COO @hackbright; Proud husband+dad of 3 boys; passionate about #diversity #changetheratio & all MN sports; @marquetteU; thoughts=mine. Passion for high character leadership. Stay tuned for my musings on B2B marketing automation, and sometimes drums and music. Tony Collen.

Twitter 262

Twitter Startups Work Management Marketing Management 262

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. FreshBooks CEO Mike McDerment at SociaLite 2013.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. I took the job not thinking that it was in my dream field necessarily, but I thought working at Nickelodeon was a great opportunity. How does one inform the other?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Marketing Insider Group

JANUARY 6, 2020

When you’re deciding on which conference to attend you need to consider what your main priorities are for attending the event and weigh this up against the combined cost of the conference, travel, and accommodation as well as the time you have available. I’ll also be speaking at a number of these events. Digital Summits.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Vidyard

OCTOBER 7, 2013

After successfully hosting marketers at our Kitchener headquarters in June, our team was really pumped to take our Space Camp event on the road to Toronto. You can look to B2B companies like Salesforce.com, or B2C like Red Bull, to see how leading-edge video marketers are creating an increasingly immersive customer experience.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Vidyard

OCTOBER 19, 2016

In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. To see the full list of speakers and topics, learn more about the event or register, visit the Viewtopia ® website: [link]. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. To see the full list of speakers and topics, learn more about the event or register, visit the Viewtopia website: https://www.vidyard.com/viewtopia/. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. Look Before You Leap. One Size Does Not Fit All.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

MARCH 7, 2013

We have a big new responsive/mobile re-styling due on the 18th of March 2013. On a community level we’ve been: Reaching out to bloggers in person, online and via events. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. Most registrants registered within seven days of the event, with many on the actual day of the event. The remaining registered more than a week out from the event date.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 10, 2015

There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. When we are on the receiving end of real-time information from customers , and from events around the world, marketers can’t afford to be last. Engagement Marketing b2b Consumer'

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

LEADership

SEPTEMBER 15, 2015

A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices. In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Hubspot

MARCH 21, 2013

That's right, the event and trade show industry is the one rollin' in dough. We've all been there -- at an event (maybe INBOUND 2013 , wink wink), unsure of what to do with yourself or what you're supposed to bring back to your boss to justify his or her expenditure on your flight, ticket, and hotel room. Now ask yourself.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Marketing Insider Group

JANUARY 28, 2015

You can turn it into a Slideshare, or take the speaker notes and turn it into a blog post, or interview experts in the industry about their thoughts on the material – there are a lot of options here. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 For example, if you’re a pet food manufacturer, consider running a native advertising campaign discussing dog nutrition on a site like PetBusiness.com if you’re targeting a B2B audience, or Dogster.com for pet-loving consumers.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. How do you make B2B history? Embrace thoughtful and deliberate marketing. Most fails.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

KoMarketing Associates

OCTOBER 28, 2013

Two weeks ago I headed to Chicago for DMA 2013. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for Healthcare thought leadership. Content Marketing awards b2b btob online content marketing'

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for Healthcare thought leadership. Content Marketing awards b2b btob online content marketing'

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. How Small Businesses Can Use Social Media at Events by MyBeak Social Media.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. How Small Businesses Can Use Social Media at Events by MyBeak Social Media.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. A B2B example! What other campaigns from 2013 stick out in your mind?

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2013

Author: Maggie Jones Between choosing breakout sessions and keynotes, scheduling networking events and meetings, registering for parties, and navigating the delightful chaos that is urban San Francisco, making the most of Dreamforce can feel like planning a wedding – or an expedition to outer space. CAN’T-MISS MARKETING SESSIONS.

Tips 48

Tips Salesforce.com B2B Thought Leadership Marketo 48

Hinge Marketing

DECEMBER 29, 2015

According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. Marketing Automation tools are just for B2C brands, not B2B, professional services firms. Time equals money, and that is an ROI. Automation tools just work online.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

Twitter 100

Twitter Tips Tools Tactics 100

Hinge Marketing

APRIL 28, 2014

” The event was a success, and Joe and his team immediately started planning the second one. Two years later, their 2013 event drew over 1700 participants from 46 countries. He began blogging regularly, demonstrating his thought leadership and helping people understand the concept of content marketing.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling B2B Thought Leadership Lock-In 48

Albacross

JANUARY 23, 2014

11: 67% of B2B content marketers consider event marketing the most effective strategy. It’s pretty hard to reach out to B2B leads over the phone or via email. Why not invite them to an event, and connect with them in-person instead? #12: 12: 50% of all marketers have found a customer via Facebook in 2013.

Statistics 40

Statistics Marketing Budget Marketing Strategy Marketing & Strategy 40

Convince & Convert

SEPTEMBER 1, 2010

And they can keep saying that until about 2013. Any thoughts? Any thoughts? Any thoughts? link] Don Martelli The first line caught me off guard…I thought, “here we go, another rookie post about social media&# but it’s not. It didn’t work.&# Are you going to want to wait around that long?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. It includes organizing events, sponsoring industry-specific & participating in other vital events across the globe for reputation building & improving brand resonance.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

nDash

NOVEMBER 10, 2020

Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). However, their immediate thought isn’t to invest millions in a solution to solve the problem—it’s to manage their own fear. IT Leadership. The long-term outcomes.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Buyers who attend events are not shy about expressing their displeasure over any presentations that appear even slightly promotional.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40