Paul Gillin

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

.” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. This represents a 4% increase since 2012.

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IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. Frank Gens (photo by Jeff Ballard via Twitter @jballard). Volume is going way, way up and price is going way, way down,” he said of the new software market.

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Attack of the Customers Press Release

Paul Gillin

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Twitter: @pgillin. Capacity to Destroy. 508-656-0734.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

and Twitter. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). and Twitter. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 (<a href=&# [link] >Here’s the video of her terrific presentation</a>).

Web 2.0 50
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How Twitter Amplifies a Customer Attack

Paul Gillin

The target publication date is late 2012. Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Twitter’s simplicity and accessibility are it strongest features.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Alistair Rennie at Lotusphere 2012. Users can view a stream of user comments in a Twitter-like view. IBM’s internal think tank, the Institute on Business Value, discovered that collective intelligence delivers three major benefits: Discover new ideas. Leverage skills and distribute workload. Improve forecasting effectiveness.

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Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

Forty-four percent of the 2012 Inc. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. Ninety-two percent of the Inc. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare.