Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." By this point, I had already worked on viral projects ( Dog Island is particularly fun) and built a real e-commerce business for Palo Alto Software.

Paid Search Agency 68

Paid Search Agency CMS Development Creativity Advertising Agencies 68

Brandwatch Marketing

OCTOBER 5, 2020

I can’t think of anyone betting against the Internet in 2012.”. First things first, take stock of your current position. Other than that, no matter what position you’re in, you’ll want to look at the following: What channels you’re active on. Your average company isn’t in the same position. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Content Standard

JANUARY 4, 2018

In 2012, an Austrian skydiver named Felix Baumgartner drew worldwide attention for his record-setting skydive from 128,000 feet above sea level. Here’s some advice on how to use stunts for positive results. If that goal amounts to “going viral,” I’ve got bad news for you: That isn’t a plan at all.

Planning 48

Planning Brand Identity Branding Viral Marketing 48

RebelMouse

JULY 1, 2019

The latest changes mean that content doesn't necessarily have to go viral to be prioritized by the algorithm, but rather the algorithm will favor content that sparks conversations through hashtags, tagging, comments, and reactions. Read more about LinkedIn's new changes on Axios. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

The latest changes mean that content doesn't necessarily have to go viral to be prioritized by the algorithm, but rather the algorithm will favor content that sparks conversations through hashtags, tagging, comments, and reactions. Read more about LinkedIn's new changes on Axios. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

DECEMBER 26, 2018

It was actually quite positive. At RebelMouse, our developers have been preparing for massive shifts like Facebook's update since we launched back in early 2012. Google edged ahead of Facebook as the primary source of referral traffic, and our sites began to experience the positive benefits of increased web traffic.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

Marketing Insider Group

MAY 6, 2015

It’s kind of funny to look back at when we launched iQ in 2012 and the KPIs we had then, which were mainly around content volume. We can celebrate our viral hits and 2m monthly visitors, but then we need to move into the mindset of how we can retain this audience and get them to come back next month.

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

Content Standard

OCTOBER 8, 2016

With a Promoted Tweet, there are more possible positive outcomes, and there’s more flexibility in how you try to target that engagement. A well-crafted Tweet can do that, although it takes skill, smart planning, and a little luck to make it go viral.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

EveryoneSocial

DECEMBER 22, 2021

Since EveryoneSocial’s inception in 2012, we’ve worked with hundreds of companies and thousands of employees. Because you don’t know who’s going to create the next piece of viral content and how it could positively impact your organization. Common Employee Advocacy Mistakes. Related: Want to dive in more?

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

ConvertKit

NOVEMBER 9, 2020

A 2012 study led by Dr. Paul J. If you’re discounting, you can enter a lower price than the original price and position your wording in your product description around the discount offer. The email ended up going viral and leading the brand to one of their best sales days of the year. Image via Demand Curve on Twitter.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Hubspot

FEBRUARY 19, 2018

52 Small Changes: One Year to a Happier, Healthier You by Brett Blumenthal (2012). take a multivitamin, enjoy time alone), Blumenthal promises that at the end of the year, you will have fully transformed your life: you will be happier, healthier, more confident, more productive, and more positive.

Positioning 78

Positioning Work Management Viral Marketing Fulfillment 78

Brandwatch Marketing

OCTOBER 5, 2020

I can’t think of anyone betting against the Internet in 2012.”. First things first, take stock of your current position. Other than that, no matter what position you’re in, you’ll want to look at the following: What channels you’re active on. Your average company isn’t in the same position. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52

RebelMouse

DECEMBER 26, 2018

It was actually quite positive. At RebelMouse, our developers have been preparing for massive shifts like Facebook's update since we launched back in early 2012. Google edged ahead of Facebook as the primary source of referral traffic, and our sites began to experience the positive benefits of increased web traffic.

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Webbiquity

JUNE 6, 2012

No speeches, no (terribly) controversial positions, no fundraising (thankfully), just your chance to acknowledge your favorite marketing blogs. Best Viral Marketing Blog nominees. MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. JeffBullas.com.

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

OCTOBER 16, 2019

Komen for the Cure , a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. When the announcement was made by Planned Parenthood, the story went viral on social media with attacks coming from all sides. It won't work.". Media relations.

PR 99

PR Paid Search Agency Advertising Agencies Ad Agencies 99

Hubspot

DECEMBER 19, 2016

Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system. seems to be following a different playbook when it comes to the positioning of Spectacles. does a great job of turning its product into a viral social media moment. Luckily, Snapchat Inc. How to Get Spectacles.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

accelerate agency

OCTOBER 14, 2021

Thus, to generate ongoing revenue, cloud software companies must use real-time analytics to maintain a positive customer experience and provide a service that enhances customer lifetime value (CLV). You should refine the customer experience and focus on viral growth. A SaaS business model relies on renewal expectations.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Thus, to generate ongoing revenue, cloud software companies must use real-time analytics to maintain a positive customer experience and provide a service that enhances customer lifetime value (CLV). You should refine the customer experience and focus on viral growth. . A SaaS business model relies on renewal expectations.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Single Grain

OCTOBER 23, 2023

Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. Vertical accounts are much easier to grow because you can do things like leverage viral trending content. Is there scarcity?

Social Media 98

Social Media Media eCommerce Verticals 98

Hubspot

MAY 29, 2015

Quite simply, Blendtec found a way to position their product as something truly fascinating. Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. The Kale Campaign.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

JANUARY 14, 2013

So, here are the 12 biggest marketing fails of 2012. 12 Biggest Marketing Fails of 2012 from HubSpot All-in-one Marketing Software. With a reach as big as Oprah's you better believe it was called out far and wide, and all this campaign succeeded in doing is giving the iPad more positive coverage. Straight from their competitor.

Paid Search Agency 28

Paid Search Agency Planning Marketing Management Internet Marketing 28

Hubspot

APRIL 18, 2019

Growth Strategy: Viral Loops. Viral loops. The basic premise of a viral loop is straightforward: Someone tries your product. As its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365. Source: Inside Viral Loops. Growth Strategy Examples. How did they do it? The result?

Word of Mouth 100

Word of Mouth Paid Search Agency Companies Viral Marketing 100

Hubspot

OCTOBER 16, 2013

In 2012, The Rodon Group''s president, Michael Araten, drew media attention to what he saw as a trend in manufacturing contracts coming back to the U.S. There is perhaps no better example of accumulating momentum around a given event than the United For Marriage campaign run by the Human Rights Campaign in 2012. Let us know below!

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

SEPTEMBER 26, 2013

Ultimately, what makes this collection so noteworthy is the unique narrative each manages to create -- not just about the individual features and components of their products, but also about their larger positioning in the marketing of them and in the lives of the people who use them. Arguably Boring Products, Inarguably Brilliant Videos.

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Martech Advisor

FEBRUARY 4, 2020

By March, TheFacebook had gone viral at Ivy League universities such as Yale and Columbia. Facebook introduced many features in the following years and expanded on the functionalities that enabled it to become a cash flow positive organization by 2009. They also filed for an IPO in 2012. The charges were later dropped.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Hubspot

MAY 24, 2012

2) London 2012 Olympic Games Mascots. This guy has gone viral! An elderly gentleman like The Most Interesting Man in the World, Mr. Six hasn't had the same positive effect on audiences. what are these things? What more could a brand ask for from their mascot? 6) Mr. Six. The same study that found Mr.

Brand Identity 28

Brand Identity Branding Best Practices Television marketing 28

BuzzSumo

MARCH 1, 2016

They don’t have to be case studies you’re directly involved with, of course – but a well researched answer should be able to cite evidence to back up its position. An evergreen answer can be about a specific time period but contextualised eg why Obama won the election in 2012. The best answer is timeless. Need to know.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

seo.co

OCTOBER 5, 2021

Before Google’s Panda algorithm in 2011 (and then Google’s Penguin algorithm in 2012), anchor text manipulation was rampant because it worked so damn well. Create content that can go viral. Anchor text —the text that features the embedded hyperlink to your site—used to be a huge deal. Ask for citations (subtly).

Link Building 98

Link Building SEO Ad Building Wikipedia 98

Contently

MAY 1, 2018

In 2012, however, animator Johnny Kelly made the fast food industry look like a child’s nightmare, positioning Chipotle as the savior of cute little pigs and cows. Her short “Hey Stranger” went viral in 2017. Kirsten Lepore and Lena Dunham’s “100 Years” for Planned Parenthood. ?.

Advertising Agencies 167

Advertising Agencies Eye-Tracking Paid Search Agency Storytelling 167

Bannerflow

AUGUST 17, 2021

They did so off the back of viral video campaigns. From the bedroom of two students in 2012 to a $1.3 The only positive attention the ad received was from the alt-right. “What is DollarShaveClub.com? For a dollar a month we send high quality razors, right to your door.”. Gymshark’s success has been nothing short of phenomenal.

Advertisements 98

Advertisements Advertising Campaigns Banner Ads 98

Salesforce Marketing Cloud

NOVEMBER 16, 2021

Putting customers at the heart of everything you do as a business places you in a better position to build relationships, help customers to achieve their goals, and increase customer satisfaction (all key benefits of a robust CRM ). Subscribers of the service receive a nominated number of razors on a regular basis for a set monthly fee.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. You saw the video? Here’s my problem.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. You saw the video? Here’s my problem.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community.

Social Media 100

Social Media CMS Development Tips Wikipedia 100