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10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses. Dollar Shave Club. Source: YouTube.

SMB 40
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9 Promising FinTech Startups You Should be Watching

Envy

Est. 2012, London Twitter: @ClauseMatch. million and secured partnerships with companies in a range of financial verticals, including open banking, personal finance, and accounting. Est. 2012, London Twitter: @divido. iwoca provides loans to SMB companies located in the UK, Poland, Spain and Germany. ClauseMatch.

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The Not So Small Truth About Small Business

Outbound Engine

Since 2012, OutboundEngine has helped almost 30,000 SMBs thrive with better marketing. 66% of SMB owners are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product development, or IT.

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PowerViews with Tony Jaros: The New Demand Waterfall, Alignment & SLAs

ViewPoint

Click to start video at this point — Asked about was has or hasn’t happened in 2012 in sales and marketing that is surprising, Tony notes both positive and lagging developments. It’s almost like we put our heads in the sand when you think about the way we behave as business people vs. mobile in our personal lives.

Demand 120
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B2B Marketers Should Take Another Look at E-Commerce

Biznology

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Today, 100% of Symantec’s $300 million SMB sales run through this channel, which is operated for them by the SaaS outsourcing supplier Rainmaker Systems. Photo credit: Wikipedia. Time for another look.

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The Economics of Link Building

Moz

This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with?

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Does Google Hate Small Businesses?

Hubspot

But they also make SMB marketing much more difficult. In 2012 alone, Google rolled out x updates to its algorithm. A lot of "winning" in the SERPs comes down to something SMB marketers can do really well -- creating amazing content. Don't get me wrong -- these updates are awesome , both for marketers and searchers.