Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Again, there were no particular surprises in the answers – marketers care more about cost, integration, and ease of use than vendor or technical details. (I

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Convince & Convert

MAY 27, 2014

In 2012, I wrote about a supply-chain management software company called Kinaxis. They created a very funny video that parodies the awkward relationship between a vendor and customer by comparing it to a romantic one. Relationships can be a great way to explore the comical truth. Comedy is heightened by extreme contrasts.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. took home the National Magazine Award for General Excellence in both 2014 and 2012. is the most recent nod for the company’s technical innovation and financial growth.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

ANNUITAS

MARCH 20, 2014

Are 1000+ marketing technology vendors sustainable? RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ? chiefmartec #marketingopssummit. Marketing owns 2/3 of the revenue process today. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

APRIL 2, 2013

Many vendors provide different editions of their solutions; maybe an edition to facilitate lower-cost entry and another with more powerful, higher-end functionality. Many vendors provide discounts for the annual commitments, so be sure to evaluate contract lengths. The functionality in each edition. Other Investment Factors.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. This variability occurs even when two different companies use the marketing automation vendor. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

LeanData

MAY 5, 2017

The solutions were chosen by Salesforce MVPs and AppExchange All Stars, who are recognized for their knowledge of the Salesforce CRM and vendors in the AppExchange ecosystem. It was co-founded in 2012 by Liang and Kelvin Cheung, the chief technical officer. SUNNYVALE, Calif., About LeanData.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

LeanData

MAY 5, 2017

The solutions were chosen by Salesforce MVPs and AppExchange All Stars, who are recognized for their knowledge of the Salesforce CRM and vendors in the AppExchange ecosystem. It was co-founded in 2012 by Liang and Kelvin Cheung, the chief technical officer. SUNNYVALE, Calif., About LeanData.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40

Adobe Experience Cloud Blog

DECEMBER 13, 2011

For vendors whose fiscal year coincides with the calendar year, end of year means reps are under pressure to meet annual quotas, giving you significant leverage for discounting. The economic outlook for 2012 is more positive than 2011, so start ramping now to meet the increased demand. Crush your 2012 goals. Let’s make a deal!

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). Do you grow your list organically or are you purchasing lists?

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 13, 2015

worth of acquisitions made, and an aggregate vendor revenues increase from $225M to $1.65B! In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement.

Deliverability 48

Deliverability Practices Best Practices Marketing Management 48

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. Our knowledge of Marketo is, in fact, so deep that Marketo often asks LeadMD to assist its own clients that want to better utilize their marketing automation investment. Million in net new monthly revenue.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Marketo: What is your number one tip for businesses who are struggling to find content ideas? Marketo: That rolls right into my next question. It’s kind of a social outpost so to speak, tell your story there but also look at some of the vendors who are here today (at Content Marketing World). Marketo: Really?

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 25, 2012

Among executives, for example, 76% engaged peers who had addressed similar business challenges, versus 59% of the total sample; 55% of executives conducted anonymous research of a select group of vendors, versus 44% of the total sample. Is your firm doing everything it can to take advantage of this trend?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

JULY 15, 2011

Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now. Friday: Who’s Who in Social Media: 10 Vendors in 60 Minutes. Register Now: Must-Attend Marketing Sessions at Dreamforce was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 ExactTarget also said their relationship with Marketo , announced June 2011 and now ended, had produced little business. million revenue in 2011, and estimated $3 million revenue in the fourth quarter of 2012.*

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Customer Experience Matrix

AUGUST 21, 2012

Many vendors – especially those who target the middle sector – also try to serve all types of companies, adding to the confusion. Where the vendors differ is in the details of how they implement the common features, applying approaches that are generally best suited to one type of marketing organization.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Report Marketing Automation 120

chiefmartech

MAY 10, 2017

As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes. It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011 , 2012 , 2014 , 2015 , and 2016 ): Statistics from the 2017 Marketing Technology Landscape.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

LeanData

MARCH 1, 2023

workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. A key advantage of these platforms, like Pardot, Marketo and Hubspot, is the ability to score leads based on their behavior, particularly consuming content like reading blog posts and eBooks, and attending webinars.

Efficiency 52

Efficiency Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

MARCH 19, 2015

Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Many of the original scoring vendors specialized in a single application. This lets the vendor charge more to each client and blocks out potential competitors. So, how do you deploy all this?

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

ClickZ

MARCH 13, 2020

During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Vajre wrote the book on ABM.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

chiefmartech

MAY 7, 2018

Yes, the “big martech” firms of Adobe, HubSpot (disclaimer: I’m VP platform ecosystem) , IBM, Marketo, Oracle, Salesforce, etc., Interesting aside: if we only missed about 5%, that would be about the same number that were on the entire 2012 landscape.). Martech is a long tail with a fat head.

Marketing Management 60

Marketing Management Long Tail Marketing Cross-Selling Marketing Proposals 60

Adobe Experience Cloud Blog

DECEMBER 3, 2012

Marketo: Many CRM systems have a module for marketing, but how is marketing automation different and how can it make CRM solutions even better? For more information, check out Marketo’s recent blog Mega-List of Features in Marketing Automation (That You Won’t Find in CRM). Marketo: What about Support Reps?

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

Adobe Experience Cloud Blog

MARCH 27, 2012

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. B2B buying cycles have been getting longer, as buyers become more cautious and more people are being involved in every purchasing decision, marketers and (ahem) marketing automation vendors have had to get much more innovative.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). Vendors who promote inbound technology like to pit inbound marketing and marketing automation against each other, vilifying marketing automation and all outbound marketing as unwanted spam.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Contently

MARCH 14, 2017

Last year, CMO turnover reached its highest point since Russell Reynolds began tracking the data in 2012. And martech vendors aren’t exactly taking steps to clear up the confusion. According to research by the consulting firm Russell Reynolds, it’s only getting harder.

Marketing AI 139

Marketing AI Marketing Automation Services Lead Scoring Lead Ranking 139

Adobe Experience Cloud Blog

OCTOBER 22, 2012

At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Penguin – April 2012. In April 2012 Google finally hit back hard; and the Penguin update knocked out a lot of sites that had been engaged in the purchase of links.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Single Grain

JULY 21, 2020

History: While building Glitch, a web-based multiplayer game that went to startup heaven in 2012, founder Stewart Butterfield and his team had developed an internal communication system that was built on the concept of channels so numerous people could chat with each other directly. 21) Marketo. In 2006, they founded Marketo.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Adobe Experience Cloud Blog

MAY 15, 2012

by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. They used Data.com to connect the dots to the right vendors and improve sales and marketing effectiveness.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48