Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. took home the National Magazine Award for General Excellence in both 2014 and 2012. is the most recent nod for the company’s technical innovation and financial growth.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Adobe Experience Cloud Blog

OCTOBER 11, 2017

Is it Twitter ? That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. The post Three Steps to Identify Trending Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

ViewPoint

MAY 30, 2012

While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. 2012 Actions: Understand Buyers, Tighten Targeting & Measure Correctly. DemandGen Report on Twitter: @DG_Report.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. 3) why @marketo ? Marketing owns 2/3 of the revenue process today.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Ambal's Amusings

AUGUST 25, 2010

Blog FusionSpark Twitter Fusionspark NewMedia2012. Click and download FREE eBook from Marketo and ClickDocuments. Content Marketing Event: New Media 2012. Russell Sparkman. "Content strategies that reach audiences anytime, anywhere, on any device drive engagement, devotion and conversion. Related Blog Posts.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Content4Demand

OCTOBER 3, 2018

In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Slack Drives Customer Engagement, Service, Via Twitter. Slack leverages Twitter as a two-way communication platform to engage with current and prospective customers.

Social Media 40

Social Media Brand Identity Branding Media 40

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

SEPTEMBER 7, 2012

Last year, we published an infographic showing a brief history of Dreamforce and because it was so well received, we decided to update it for 2012.

Marketo 48

Marketo B2B Marketing Twitter B2B 48

Adobe Experience Cloud Blog

OCTOBER 9, 2012

Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts? Marketo : Do you have any tips for identifying the problems and desires of your audience? Marketo : I read that you personally edit the first paragraph of every post that runs on Social Media Examiner.

Social Media 48

Social Media Media Conversion Marketo 48

Adobe Experience Cloud Blog

APRIL 29, 2015

Since 2012, Babson has invited the public as well as its own students, faculty, and alumni to contribute definitions of the word entrepreneurship on a dedicated website ([link] The landing page for the Define Entrepreneurship campaign serves as a virtual community for those interested in entrepreneurship.

Content Marketing 48

Content Marketing Content Paid Search Agency Budget Programs 48

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Twitter Promoted Tweets. SlideShare.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. But 2012 should be the year – has to be the year – that social becomes standard operating procedure.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 2, 2012

by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. At Marketo, we define social marketing as the strategy of including social channels in every aspect of your marketing.

Social Marketing 48

Social Marketing Marketo Social Media Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 21, 2013

Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more people involved. Take, for example, the fascinating idea of using Twitter to share live broadcasts of surgical procedures. Lexington Medical Center.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 22, 2012

Always pay attention to assets that have the highest download counts, and to the Facebook or Twitter conversations that have the most interactions. Check out an example from Appirio for their upcoming Dreamforce 2012 t-shirt Contest. Take a look at a recent Mashable poll that was trending on Twitter.

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Marketo: What is your number one tip for businesses who are struggling to find content ideas? Marketo: That rolls right into my next question. Marketo: Can you tell me about a day in the life of Ann Handley in the social world? Marketo: Really? Marketo: Really? Marketo: You almost had me there.

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Adobe Experience Cloud Blog

JANUARY 19, 2012

The numbers show how the top channels fared: Twitter 85%. B2B Use of Social Media Will Grow In 2012. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Facebook 74%. LinkedIn 72%. Youtube 69%. Corporate Blogs 60%. Need help with your B2B social strategy?

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

So marketers realize “Okay the platform doesn’t have it figured out: Facebook is still testing things, Twitter is based on mobile so they’ve got it down, Pinterest has got a new app out for iPad.” M: What is your focus for the rest of 2012 and what can we expect from Social Fresh in 2013? I start my day by knocking out big projects.

Social Networks 48

Social Networks Social Media Conference Curation 48

ViewPoint

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. He wrote this manifesto a while back. I use it all the time. Stay Tuned.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Fans were all over Facebook and Twitter – not to promote the line, but to complain. In 2012, Target tried a new approach to their collaborations, partnering with luxury department store Neiman Marcus.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Adobe Experience Cloud Blog

JULY 25, 2012

Let’s tie this data into the responses from another piece of DGR research: Our 2012 Content Preferences Survey. At the same time, just over half of the respondents said LinkedIn is one of their favorite content-sharing methods, while another 40% relied on Twitter for sharing content. What does it all mean for B2B marketers?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising?

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Convince & Convert

MAY 18, 2012

Jay : Yeah, I actually just got off a Webinar before we started the show, with Social Media Examiner , the Social Media Success Summit 2012 , and I did a session on social media crisis management, and one of my key points was that you have to understand what constitutes a crisis, and a negative tweet isn’t a crisis.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Webbiquity

NOVEMBER 29, 2012

Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.

Marketing Analytics Tools 100

Marketing Analytics Tools Best Practices Social Networks CAN-SPAM 100

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Let’s put on side one.

Marketo 48

Marketo B2B Marketing Planning B2B 48

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

Passive media vs active media – TV, radio and newspapers are passive media while Facebook, Twitter, and Pinterest are active media. 5 Key Takeaways From Content Marketing World 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The real value of any platform is when you get active with it.

Content Marketing 48

Content Marketing Planning Content Paid Search Agency 48

Onalytica B2B

JUNE 30, 2015

You guessed it, content marketing grew like crazy, a category that didn’t even exist in 2012 on his infographic. The volume of the #ContentMarketing discussion on Twitter has more than tripled in less than one year. Twitter Handle. Twitter Handle. Kapost. jeffbullas. Jeff Bullas. BrennerMichael. Michael Brenner.

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. Look past your computer screen or mobile device and remember that at the other end of your Twitter feed is a human being. So think human to human.

Social Media 48

Social Media Research B2B Thought Leadership Tips 48

Adobe Experience Cloud Blog

MAY 11, 2015

A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? This trend has become much stronger over the last few years.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 29, 2013

This is why Marketo’s Benchmark on Email Marketing found segmentation to be the highest ROI tactic used by email marketers — higher even than drip marketing or dynamic content. Please let me know in the comments, or on Twitter using the hashtag #DG2EEM. How are you segmenting your lists? Email Marketing'

Segmentation 48

Segmentation Thought Leadership Verticals Marketo 48