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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Use the dominant formats, namely Facebook, LinkedIn, Twitter, Google+ and StumbleUpon.

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4 Content Marketing Lessons from the Kony 2012 Campaign

Adobe Experience Cloud Blog

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. So what content marketing tips can we learn from the Kony 2012 campaign? Story telling matters.

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Facebook Stats that Every Social Marketer Should Know

Adobe Experience Cloud Blog

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes.

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Social Enterprise is now a reality – Welcome to Dreamforce 2012

Adobe Experience Cloud Blog

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Chatter Service : This is like Facebook chat but with customers- potentially reducing service costs. Chatter Now : Think Facebook chat.

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Top 10 marketing automation tools every marketer must have

ClickZ

Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels. Support is available online and 24 X 7.

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Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else

Adobe Experience Cloud Blog

Glad you asked: Cool Things To Do (Other Than Parties) & Other Stuff You Need To Know: Choose The Dreamforce Music – This is a killer collaboration between Spotify, Heroku, and Facebook. I can tell you that at Marketo we have to clear everything by our legal team, which means we follow contest rules 100%.

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Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo

Adobe Experience Cloud Blog

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. What an amazing concert and a HUGE a crowd.

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