Digital B2B Marketing

FEBRUARY 13, 2012

Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. Every sale. A New Economic Model Publishers and agencies both missed the opportunity in the early 2000′s to redefine the economic model in digital media. The digital media landscape is changing rapidly.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? If you are emailing them, they are already on your list of leads.”.

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

NuSpark Consulting

APRIL 26, 2012

Content drives leads into the funnel; content nurtures leads into sales opportunities. Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted.

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Marketing Insider Group

OCTOBER 12, 2015

My 2012 Marketing predictions included the challenge of CMOs struggling with talent, a hope that marketing would increase their focus on supporting sales (dead wrong). I also predicted the need for content strategists, social sales leaders and data scientists. But look back at my 2012 prediction.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow! Need to Drive Leads?

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Skills: Marketing and sales: has knowledge about both. Sales alignment success.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) LeadSpace provides both prospect lists (i.e.,

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

ViewPoint

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who doesn’t want this?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

SWZD

SEPTEMBER 18, 2019

Founded in 2012 and headquartered in San Francisco, CA, Trifacta leverages advanced research in human-computer interaction, scalable data management and machine learning into a platform to make the process of preparing data faster and more intuitive. About Trifacta. Background and Career. We also asked about social media.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

PureB2B

MAY 2, 2016

Topsfield, MA - The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. The Fast 50 List honors private businesses in Massachusetts with the fastest revenue growth from 2012 to 2015.

Lead Scoring 62

Lead Scoring Lead Ranking Advertising Agencies Demand Generation Agencies 62

PureB2B

SEPTEMBER 20, 2016

5000 list, an elite ranking of the country’s fastest-growing private companies. Innovative tech products that accelerate the sales process and connect clients with their markets, a passion for excellence, and a dedicated, customer-centric team all combined to help Pure Incubation continue to push the envelope of excellence and growth.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

LeanData

JULY 25, 2017

Joining the LeanData team are: Chief Revenue Officer Mike D’Onofrio , who is responsible for the Go-To-Market strategy including new business sales, business development and customer success. Vice President of Marketing Ashwath Kakhandiki , who is focused on growing awareness and demand generation. About LeanData.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

Joining the LeanData team are: Chief Revenue Officer Mike D’Onofrio , who is responsible for the Go-To-Market strategy including new business sales, business development and customer success. Vice President of Marketing Ashwath Kakhandiki , who is focused on growing awareness and demand generation. About LeanData.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

PureB2B

MAY 2, 2016

Topsfield, MA – The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. The Fast 50 List honors private businesses in Massachusetts with the fastest revenue growth from 2012 to 2015.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

PureB2B

MAY 2, 2016

Topsfield, MA – The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. The Fast 50 List honors private businesses in Massachusetts with the fastest revenue growth from 2012 to 2015.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

LeanData

JANUARY 11, 2018

January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum. Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team.

Marketing Management 45

Marketing Management Touchpoints Marketo Demand Generation Agencies 45

PureB2B

SEPTEMBER 20, 2016

5000 list, an elite ranking of the country’s fastest-growing private companies. Innovative tech products that accelerate the sales process and connect clients with their markets, a passion for excellence, and a dedicated, customer-centric team all combined to help Pure Incubation continue to push the envelope of excellence and growth.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 48

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. 11/27/2012 -15:36 PM. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

LeanData

JANUARY 11, 2018

January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum. Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team.

Marketing Management 40

Marketing Management Touchpoints Marketo Demand Generation Agencies 40

B2B Marketing Directions

MARCH 6, 2016

Astute B2B marketing and sales professionals have long recognized that their toughest competitor isn't usually a company that provides an alternative product or service, but rather the processes or solutions that their prospects are already using - the status quo.

Marketing Prospects 40

Marketing Prospects Top of Funnel Demand Generation Agencies B2B Thought Leadership 40

KEO Marketing

SEPTEMBER 6, 2016

According to Statista.com, in 2012 internet users spent an average of 74.4 minutes on mobile internet services per day. Buyers perform up to 90% of their research online before contacting a sales representative, so companies are creating more content in order to lead prospects through the buyer’s journey. minutes per day.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Enter database marketing. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY. JnNsHDVRbY.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

DealSignal

FEBRUARY 28, 2018

In the middle of 2017, SiriusDecisions unveiled their latest waterfall model: the Demand Unit Waterfall , which starts with Target Demand — defined as a target market containing potential “demand units”. What if you over-estimate (too many accounts & contacts with too broad a definition)?

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Once an unproven strategy , marketing automation has emerged as a vital B2B tactic. Systems like Marketo can unify marketing and sales efforts. How Does it Work?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). Let me show you why. And they seized it.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Single Grain

MARCH 21, 2022

But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does. The top 5 TikTok Ads agencies.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Generate more high quality sales-ready leads. Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). What defines a sales-ready lead?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

AUGUST 21, 2023

Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Tony Zambito

MAY 20, 2012

The State of Buyer Personas 2012. Buyer personas today are becoming more widely used by marketing and sales organizations than ten years ago. This same methodology serves as a foundation for what later became a specific goal-based modeling methodology for marketing and sales personas focused on the buyer.

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Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

The Point

FEBRUARY 4, 2013

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading. All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). Twitter Promoted Tweets.

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Paid Content Paid Social Agency Social Media ROI 48