Valasys

DECEMBER 5, 2022

2012 – By now, it had over 1 billion users. As it had taken over Instagram in 2012, it also integrated Instagram ads. . 2018 – Facebook creates story ads and its own Facebook Analytics. . As it had taken over Instagram in 2012, it also integrated Instagram ads. . Now, Facebook Ads Library has its own API.

Facebook 40

Facebook Paid Search Agency Ads API 40

Customer Experience Matrix

JANUARY 19, 2016

The company had been doing this and programmatic ad buying since its start in 2012. A content analytics engine automatically classifies existing content without manual tagging. Email is personalized through API connections with email service providers. The content sequencing engine is a more recent addition.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. How to Attribute Your Direct Traffic with Content Analytics Software. Table of Contents. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Comes with an open API that enables to seamlessly tie in with any CRM system. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Valasys

JUNE 17, 2019

Avi Networks was found in 2012 & is worth 115 million now (as is depicted by Crunchbase Data). About Avi Networks: Avi Networks enables public-cloud-like simplicity & flexibility for application services including load balancing, application analytics, and security in any data center or cloud.

Work Management 49

Work Management Marketing Management Acquisitions API 49

Contently

NOVEMBER 7, 2016

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012.

Facebook 128

Facebook Rules Advertisements Advertising 128

Biznology

AUGUST 27, 2012

My background is in text analytics, so I am no stranger to technology solutions for this problem, but I’ve long felt that technology is only part of the solution to the vexing problem of social media sentiment analysis. That’s what Converseon did with its Convey API. At least some people think it was a great idea.

Social Media 80

Social Media Work Management Marketing Management Media 80

ClearVoice

DECEMBER 16, 2019

It is incredibly developer-friendly and APIs are easily accessible. The Blackout Banner was also awarded three MMA Global Mobile Marketing Awards in 2012 for their efforts. Using a data analytics tool, such as Google Analytics can help you capture and analyze audience demographics , including international audiences.

Marketing Budget 75

Marketing Budget Marketing Strategy Marketing & Strategy Marketing Analytics Tools 75

ANNUITAS

MARCH 20, 2014

Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Why the marketing tech explosion? chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Customer Experience Matrix

FEBRUARY 5, 2012

core’: the feature availability for core vendors in the January 2012 VEST ‘enterprise’: the feature availability for enterprise vendors in the January 2012 VEST. A separate analytical database is especially important for advanced analytics in general and for revenue management reports in particular.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

FEBRUARY 17, 2013

With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. Salesforce Alums Raise $3 Million to Bring Analytics to Stores, From Mashable.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Advertising Agencies 102

Lenny's Newsletter

AUGUST 29, 2023

So in 2013-2015, our core ICP was technical data teams—not end users or business analysts—who were starting to adopt cloud with large data sizes and complex analytical requirements AND the need to support a larger base on less technical end users within all functions of the company. In 2012, Instagram had only really started.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

ClickZ

NOVEMBER 6, 2020

Udesh says, “Their programs consisted of web analytics, AB testing, and standard UX tools. Reporting and analytics. You can use text analytics, so you don’t have to go through thousands of items each day, but rather gain an understanding of the general sentiment of your feedback. Action management. History of Mopinion .

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

Moz

FEBRUARY 4, 2020

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. If you search the Google Knowledge Graph API for the company name, you can see how Google understands them: But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Versium

AUGUST 14, 2018

. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times. Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times. Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Convince & Convert

AUGUST 24, 2012

This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant.

Social Media 115

Social Media Media API Twitter 115

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Have analytics that can track when traffic is coming from mobile and when it’s not, and see what the change in behavior is. Then they provide analytics for that product and let Zappos know that these 90 people shared it, on these days, and it gained this much traffic.

Social Networks 48

Social Networks Social Media Conference Curation 48

Heinz Marketing

JANUARY 5, 2018

Matt: Why should marketers care about this, especially when tools today can be integrated separately in most platforms and through APIs? One of the cool things about BrightFunnel is that in addition to marketing analytics and attribution, they can take an account-based view of reporting.

Acquisitions 54

Acquisitions Account Based Marketing Marketing Automation Services ABM 54

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

accelerate agency

OCTOBER 14, 2021

Thus, to generate ongoing revenue, cloud software companies must use real-time analytics to maintain a positive customer experience and provide a service that enhances customer lifetime value (CLV). Changing back-end processes and APIs can also have unintended consequences for consumers when integrating with other SaaS platforms.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Thus, to generate ongoing revenue, cloud software companies must use real-time analytics to maintain a positive customer experience and provide a service that enhances customer lifetime value (CLV). Changing back-end processes and APIs can also have unintended consequences for consumers when integrating with other SaaS platforms.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Convert

JULY 26, 2023

It should stay one step ahead of privacy issues which add a layer of hesitation to running tests because of either skewed results, steep fines, or heavy criticism (like in the case of Facebook’s infamous 2012 experiment ). For now both Site Area and Locations are available through the Convert Experiences API. And the best part?

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

BuzzSumo

MARCH 1, 2016

How to Generate Content Ideas Using Buzzsumo (and APIs). How to Use Google Analytics to Optimize Your Content. An evergreen answer can be about a specific time period but contextualised eg why Obama won the election in 2012. How to Craft Headlines That Draw People to Your Content. e) High search engine rankings.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Lenny's Newsletter

AUGUST 8, 2023

For us, we saw drones in 2012 and WebGL as a few technologies that were happening. There was frustration around 2012 where we thought, if we start something, if we ourselves get behind it and we raise some money, maybe we can really actually ourselves make it happen. I remember Flurry, Google Analytics, Adobe, Kissmetrics, and others.

Startups 52

Startups Work Management CPO Enterprise Management 52

Hubspot

JULY 3, 2012

— Words With Friends (@WordsWFriends) June 26, 2012. using an analytics platform or your marketing software. Notes include posting frequently, giving the contest time, spreading the word about the contest, using the Instagram API, and giving away prizes. Hey Word Nerds! RT to win a $50 Game Card! Iron Out the Details.

Social Media 28

Social Media Media Rules Landing Pages 28

Customer Experience Matrix

JANUARY 31, 2014

Studio, released in mid-2012, lets those firms offer full marketing automation capabilities to their clients and is also sold directly to corporate marketers. Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. You saw the video? You saw the crazy, fastest video of all time, the most viral thing ever invented? Number one, it has a story. It doesn’t work.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. You saw the video? You saw the crazy, fastest video of all time, the most viral thing ever invented? Number one, it has a story. It doesn’t work.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work. We understood the finer nuances of building trust with an audience.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Hubspot

JULY 29, 2018

Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Compete - Compete is a web-based application that offers users and businesses web analytics.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Single Grain

SEPTEMBER 25, 2019

Powerful channel integrations, platform plugins and APIs for maximum flexibility and store growth versatility. Only paid plans support tracking and analytics. No transaction feels, even for using third-party payment gateways. Built-in product review feature. Impressive website speed. Decent uptime and response times. 6) Squarespace.

Comparison 65

Comparison Enterprise Management Work Management Marketing Management 65

Hubspot

OCTOBER 23, 2018

But when collaborative, cloud-based tool Google Sheets was introduced in 2012, many users made the switch over to this new (free!) Create a business reporting system for SEM, SEO, web analytics and social media. Work through an API that allows you create, edit, and read your Google Sheet through an integration with other Google apps.

Paid Content 72

Paid Content Google Terms and Conditions Budget Programs 72

Hubspot

OCTOBER 23, 2018

But when collaborative, cloud-based tool Google Sheets was introduced in 2012, many users made the switch over to this new (free!) Create a business reporting system for SEM, SEO, web analytics and social media. Work through an API that allows you create, edit, and read your Google Sheet through an integration with other Google apps.

Paid Content 46

Paid Content Google Terms and Conditions Budget Programs 46

Adobe Experience Cloud Blog

APRIL 19, 2012

You look at your web analytics, and say “oh they like this”, “they don’t like that”, or “they can’t find something else”. Also, the fact that Pinterest is so seamlessly hooked into APIs like Facebook, creates more awareness and accessibility. What content is attracting people? It evaluates how fresh and topical your content is.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48