Hubspot

MARCH 27, 2014

A 2012 study by Accenture found that most CMOs are struggling with return on investment. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of their effectiveness by 2015. Returning a positive ROI is the easy part -- proving it is what''s difficult.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Hubspot

NOVEMBER 30, 2016

Note for HubSpot customers: You can now integrate Facebook Ads reporting into the HubSpot Ads App to make reporting and analyzing your advertising ROI easier. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Achieving measurable ROI (return on investment) is another challenge that marketing professionals face in the land of email marketing.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Banana Republic, for instance, had a 4x return on investment from their Facebook spend strategy. Why: Of all the social channels, Facebook has the highest conversion rate at 1.08%. Then, social commerce represented some $3 billion in retail sales.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

JULY 30, 2013

When you’re trying to get your ecommerce site -- and your products in particular -- exposure in organic search results, rich snippets are an essential way to take your ecommerce site’s SEO to the next level, getting you valuable exposure in the SERPs, more qualified traffic, increased conversion rates, and higher returns on investment.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. Maybe more.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

MAY 26, 2017

For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report. Why It's a Challenge. 8) Hiring Top Talent.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

BuzzSumo

FEBRUARY 21, 2017

Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. For many sites increasing content production is a valid strategy, though you need need to monitor the return on investment and assess when you are reaching the effectiveness threshold. Posting Frequency. Average Links.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

JULY 3, 2012

There are so many rules and guidelines, so much planning and preparation involved, that we thought a blog post was really required to explain how to run a contest that delivers a solid return on investment. — Words With Friends (@WordsWFriends) June 26, 2012. Hey Word Nerds! RT to win a $50 Game Card! Iron Out the Details.

Social Media 28

Social Media Media Rules Landing Pages 28

Hubspot

AUGUST 21, 2023

HubSpot offers a free go-to-market kit that features an assortment of templates that help you organize each aspect of your strategy and keep key stakeholders informed on who is responsible for which task. The key here is spending money where you’ll get the biggest return on investment.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

JULY 10, 2019

Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. In fact, the term ROI (return on investment) wasn't even widely used until the mid-1960s. A lot has changed since then.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Hubspot

OCTOBER 23, 2018

Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress. But when collaborative, cloud-based tool Google Sheets was introduced in 2012, many users made the switch over to this new (free!)

Paid Content 74

Paid Content Google Terms and Conditions Budget Programs 74

Hubspot

OCTOBER 23, 2018

Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress. But when collaborative, cloud-based tool Google Sheets was introduced in 2012, many users made the switch over to this new (free!)

Paid Content 49

Paid Content Google Terms and Conditions Budget Programs 49

Hubspot

MAY 17, 2012

The list is a collection of advice from current members of the HubSpot marketing team -- including full-time marketing professionals who have graduated in years past as well as marketing interns who are graduating this year or in the future. What is the return on investment of that email send? Academics. That tweet? and beyond?

Paid Search Agency 28

Paid Search Agency Planning Advertising Agencies Work Management 28

Hubspot

JUNE 23, 2014

Prior to 2012, marketers had it pretty darn good on Facebook despite frequent redesigns and News Feed algorithm changes to adapt to. Lots of marketers are getting fantastic results from Facebook ads -- one of them earning a whopping 35X return on investment. But you don''t have to stay frustrated. Why Are Marketers Disappointed?

Facebook 28

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 28

Hubspot

APRIL 12, 2012

Complicating things further is the fact that inbound marketing takes time, resources, patience, and commitment to yield a return on investment. Modern consumers are savvy, short on time, and generally unwilling to listen unless they see immediate value in what you have to say. 2) Be Consistent.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

Hubspot

JULY 18, 2012

Why We're Sold on Link Bait at HubSpot. At HubSpot, we've known for a while -- anecdotally -- that link bait content is extremely beneficial to our business blogging efforts. HubSpot's Link Bait Analysis. I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

Hubspot

AUGUST 10, 2017

In a 2012 conversation, Jeremy Travis, the college's current president, told me that the "Fierce Advocates for Justice" positioning "has allowed every member of our community to see a place for his or her interests in the brand of the college. Neither plants nor talented people can be instructed or commanded to grow.".

Ad Building 77

Ad Building Brand Identity Branding Paid Search Agency 77