The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Terminus

JANUARY 29, 2020

Company Profile: SMB. After doing some research, they determined an account-based marketing strategy powered by a robust data-driven ecosystem was the best way to get maximum visibility and coverage within their TAM. Industry: Data Security. Headquarters: Olympia, Washington. CRM: Salesforce. MA: Hubspot.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. 2011 All rights reserved. Newsletter problems?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Keeping the steady stream of writing ideas is challenging. Save up to $400!

SEO 40

SEO SEM Effectiveness Enterprise Management 40

The ROI Guy

DECEMBER 9, 2010

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. New TCO Calculator: EMC SMB Virtual Solutions Advi.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

2011 All rights reserved. Site Map Search Incisive Interactive Marketing LLC. 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy. b2bmarketing socialmedia

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8% over 2010 levels, anemic growth rates compared to the 5-7% annual growth that could be expected in a good year.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JULY 15, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

MAY 6, 2010

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs.

Course 136

Course Lead Generation Leads Lead 136

Hubspot

JUNE 27, 2011

In the 2011 Global Marketing Effectiveness Program report that interviewed over 600 large corporation and SMB CEOs and decision makers in Asia, Australia, Europe, and the U.S. New Research: Lead Generation Lessons From 4,000 Businesses. social media) without explaining the real value it brings to the business.

Internet Marketing 28

Internet Marketing Paid Search Agency SMB Advertising Agencies 28

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

accelerate agency

OCTOBER 14, 2021

Pros of the SaaS model For startups and small-to-medium businesses (SMB), one of the greatest advantages of the SaaS model is its cost-effectiveness. Here, it would help to identify potential customers and conduct market research to understand their core needs. Founded in 2011, it recently raised $200 million in series B round funding.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

For startups and small-to-medium businesses (SMB), one of the greatest advantages of the SaaS model is its cost-effectiveness. Here, it would help to identify potential customers and conduct market research to understand their core needs. Founded in 2011, it recently raised $200 million in series B round funding. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Hubspot

JANUARY 1, 2013

At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective. Google Will Re-Introduce its SMB Dashboard. you don’t have to be an expert to see the writing on the wall for this thing.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Scoop.it

MARCH 17, 2022

How to Build an SMB Content Strategy. You will select your audience based on your business goals and market research. Doing competitor research and finding your positioning. Of course, competitor research is more than just mimicking your peers. Content strategy for a small business has three broad objectives.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

The ROI Guy

DECEMBER 14, 2005

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. CIO Priorities for 2011 Indicate Continued Frugaln. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Contently

OCTOBER 15, 2020

How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Contently

OCTOBER 15, 2021

How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out. Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Atlanta-based CallRail was founded in 2011. Iovox offers a combination of inbound call tracking and value-added services to SMB and enterprise accounts.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

AUGUST 31, 2017

The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . Millennials only want to talk to a sales rep after thoroughly researching the solution. . Millennials prefer and trust. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

The ROI Guy

JULY 22, 2010

Research has shown that these operating costs correlate closely with the complexity of implementing, managing and supporting the underlying technology. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Single Grain

APRIL 25, 2022

They expertly research and select the long-tail keywords that are most often used to search for your product or services. In-depth research of the client's industry competitors. Key Services: Researching the best keywords based on individual campaign goals. Researching and refining campaign keywords regularly.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Cindy Bates. Cindy_Bates. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Susan Beebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100