Customer Experience Matrix

AUGUST 23, 2012

The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

APRIL 26, 2016

This compares with Marketo stock selling at roughly 5x revenue ($1 billion market cap on $200 million revenue). It’s true that Teradata lost $45 million on the marketing applications business last year, but that’s still less on a percentage basis than Marketo’s loss of $71 million. That was what had been rumored.

Resource Management 120

Resource Management Marketing Management Planning Business 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. How scientific can you get?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

SEPTEMBER 2, 2011

So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. Or maybe I'm being naive.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Marketing automation vendors are painfully aware of these issues. Among B2B vendors, Eloqua is the poster child for this approach. I've seen four distinct strategies: training.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JUNE 14, 2013

Vendors are another matter: there’s inherent scale economy to scanning the Web and social media once and applying the results to many different clients. Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. Few marketers have the skill or resources to pull all these tools together for themselves.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well. If true, these figures would actually be bad news for marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

ANNUITAS

MARCH 20, 2014

Are 1000+ marketing technology vendors sustainable? RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ? chiefmartec #marketingopssummit. Marketing owns 2/3 of the revenue process today. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

The Effective Marketer

MAY 9, 2011

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. How you decide to work with it will determine whether you succeed or fail. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Customer Experience Matrix

OCTOBER 10, 2012

It’s no wonder that B2B marketing automation vendors avoided the issue by piggybacking on the Salesforce.com structure: otherwise, the cost and complexity of building a separate database would have severely limited their growth. The system has an Eloqua connector today and a Marketo connector in the works.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Adobe Experience Cloud Blog

DECEMBER 13, 2011

For vendors whose fiscal year coincides with the calendar year, end of year means reps are under pressure to meet annual quotas, giving you significant leverage for discounting. Software or services purchased this year are deductible from your 2011 tax bill. Let’s make a deal! Unfortunately, this evaporates in January.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: Focus Research Study: Marketing Automation, March 2011. This variability occurs even when two different companies use the marketing automation vendor. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

APRIL 18, 2013

For example, in Marketo you have the choice of viewing basic email results and helpful visualizations. If you are running paid emails, some vendors will work with you on A/B tests as well. You may have some report from 2011 that cites that a good email open rate for B2B businesses is 30%.

Email Marketing 48

Email Marketing Campaigns Best Practices Marketo 48

Circle Studio

NOVEMBER 8, 2018

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Gartner Research. MarTech’s Growth Has Been Explosive. The Current MarTech Landscape (And What’s Relevant for A/E/C Firms).

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). The best known vendors in this space are companies like Adobe, HubSpot, IBM, Marketo, Oracle, and Salesforce, but there are thousands in the marketing technology landscape.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Tracking a few keywords can provide a vendor with valuable insight into what factors various buyers are weighing the heaviest in their decision-making process. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement. Things are speeding up, no doubt.

Demand 48

Demand Brand Identity Branding Demand Generation 48

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 ExactTarget also said their relationship with Marketo , announced June 2011 and now ended, had produced little business. million 2011 figure. million, to be exact). Not a good trend.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Contently

OCTOBER 24, 2016

In the last year alone, the number of marketing technology companies has grown 94 percent , to 3,874 vendors and counting. That’s a 2,482 percent increase since 2011. According to Brinker, most martech companies began as a suite: a single solution provided by one vendor. The scene has changed dramatically since then.

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

chiefmartech

MAY 10, 2017

As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes. It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011 , 2012 , 2014 , 2015 , and 2016 ): Statistics from the 2017 Marketing Technology Landscape.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Customer Experience Matrix

SEPTEMBER 13, 2011

It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

chiefmartech

OCTOBER 29, 2017

Officially, my first published marketing technology landscape graphic was in 2011. The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. That was the one where I categorized around 150 marketing technology companies. A few just went out of business (circles with lines).

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

Allocadia

APRIL 2, 2019

For a fairly young company – established in 2011 with initial backing from Yahoo! He took on the task of finding a solution that could help, with two key criteria in mind: it had to be cloud, and it had to connect to Salesforce.com, Marketo, and Netsuite if it was going to really make a difference.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

ClickZ

MARCH 19, 2020

stars on Amazon and was a TEDx speaker in 2011. Buyers want the highest quality solutions with the fewest possible vendor relationships. I find it hard to imagine a world where fewer vendors will be able to service large parts of what the marketing technology stack requires. These two things are at odds with each other.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Adobe Experience Cloud Blog

DECEMBER 9, 2013

This move enables an ease of integration across other cloud vendors, and – by my prediction – will lead to a profound change. In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on. Marketo – for marketing automation.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Monica Liming-Hu. MonicaLimingHu.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Monica Liming-Hu. MonicaLimingHu.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 22, 2012

At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Panda – February 2011. by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

PathFactory

FEBRUARY 1, 2019

In 2011, there were about 150 martech vendors. And the website experience across most of these vendors is often a generic, ubiquitous one. Especially when competing with so many other vendors for your audience’s attention. Tying content engagement into Marketo. Rethinking the buyer experience. Without One.

Account Based Marketing 56

Account Based Marketing Lead Ranking ABM Marketo 56