Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

markempa

DECEMBER 29, 2011

To time lead-generation activities to attain the highest possible return on investment of resources. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. Closed-loop feedback makes sales professionals worship their marketing department.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

markempa

AUGUST 6, 2010

This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey. As a thank you, all participants will receive an offer for a complimentary copy of the Executive Summary of the 2011 B2B Marketing Benchmark Report.

B2B Marketing 120

B2B Marketing Advertising Benchmark B2B Lead Scoring 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

Adobe Experience Cloud Blog

JULY 29, 2011

The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.

Lead Management 48

Lead Management Allocation Lead Ranking Lead Scoring 48

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. By collaborating on goals and acquisition tactics, marketing will generate better, more qualified leads. Increase lower in funnel sales.

Top of Funnel 100

Top of Funnel Practices Planning Lead Ranking 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. By collaborating on goals and acquisition tactics, marketing will generate better, more qualified leads. Increase lower in funnel sales.

Top of Funnel 100

Top of Funnel Practices Planning Lead Ranking 100

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. In the book, David covered five areas of demand generation and lead management: Buyer personas. Lead scoring. Lead nurturing. There were two big changes to lead nurturing.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

Hubspot

JANUARY 7, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective tactic to increase relevancy is triggered emails. At HubSpot , we use our marketing software's Lead Nurturing emails to keep in touch with prospects. The size of each sphere represents its level of usage.

Tactics 28

Tactics Email Marketing Effectiveness Planning 28

Hubspot

AUGUST 9, 2011

In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics. Inbound marketing, which focuses on generating new leads and managing and nurturing existing leads, is one of the top areas for investment in 2011.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

The Point

OCTOBER 26, 2010

Though marketing budgets may begin to recover in 2011, the last two years have been marked by cutbacks in overall marketing spend and an over-arching desire to do more with less. In that context, two of the most common use cases for marketing automation are: * ensuring prompt, effective, and systematic follow-up to all new inbound leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Hubspot

DECEMBER 11, 2020

At HubSpot, we encourage companies to nurture leads rather than using unethical or desperate marketing tactics to trick them into signing up for something. Our natural lead nurturing approach can be seen right on our blog. Use proper representation and embrace inclusion, whenever possible. Image Source. Image Source.

Ethics 100

Ethics Design Guidelines Amazon 100

The Effective Marketer

MAY 18, 2010

Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. This bunch sees marketing only as a job. If they were offered more money to create TPS reports they would switch to doing it in a heartbeat. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

ANNUITAS

MAY 8, 2012

According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. The two components must work hand-in-hand in order to be successful.

Lead Generation 100

Lead Generation Generation Top of Funnel Leads 100

Customer Experience Matrix

OCTOBER 17, 2012

I profiled them in a February 2011 post.) B2B marketing automation systems are built for lead nurturing and provide a foundation adequate for that purpose. But marketing departments also need acquisition (or, if you prefer, inbound marketing) and customer support (or whatever comes after a lead is handed off to sales).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

markempa

OCTOBER 12, 2011

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. However, to call 2011 a tough year is an understatement, to say the least. PST, 11 a.m.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

The Effective Marketer

JUNE 23, 2009

Class: Inbound Lead Nurturing (CV201) Professor: Brian Carroll, MECLABS, InTouch The Lead Nurturing presentation followed the same format I had seen before from previous webinars presented by Brian Carroll, presenting the case for why would you want to “nurture” your leads. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Webbiquity

JUNE 28, 2012

The key criteria in converting an anonymous visitor to a known lead is to not only know who the company is but what they were looking at on your website. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Ranking Lead Scoring 100

Everything Technology Marketing

APRIL 12, 2011

Leads, leads, leads. By far the most mentioned objective for content marketing is lead generation (62 percent), followed by lead nurturing (39 percent). The 2011 B2B content marketing survey is still open - take the survey and be among the first to receive a copy of the results!

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Industrial Marketing Today

OCTOBER 25, 2011

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. This was followed by Lead Generation (ToFU) at 48% and Lead Nurturing (MoFU) at 40% (See chart).

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

KoMarketing Associates

MARCH 30, 2012

Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012. More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

markempa

JUNE 17, 2012

Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I. Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2. Lead Nurturing: Old names yield 37% of customers. Related Resources: Customer-centric Marketing: Tap into your culture to differentiate from the competition.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

NuSpark Consulting

NOVEMBER 16, 2011

In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Ranking Lead Scoring 100

ANNUITAS

MARCH 10, 2011

Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. A solid lead management process framework is made up of a set of seven individual yet connected processes including: Data Management. Lead Planning. Lead Routing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

ANNUITAS

OCTOBER 17, 2010

Unfortunately, the majority is still trying to figure out how to build and manage a contact database and evolve from simple email marketing tactics to basic drip marketing and lead nurturing. The Annuitas Group: What do you think is in store for 2011?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

markempa

OCTOBER 21, 2010

It’s about understanding when that lead becomes a prospect…what is a lead? How is that lead nurtured? Who does the nurturing?”. Once again, the B2B Lead Generation Roundtable lived up to its name by providing me invaluable real-time, real-life perspective.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B2B Marketing 120

markempa

OCTOBER 21, 2010

It’s about understanding when that lead becomes a prospect…what is a lead? How is that lead nurtured? Who does the nurturing?” Once again, the B2B Lead Generation Roundtable lived up to its name by providing me invaluable real-time, real-life perspective.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B2B Marketing 120

Webbiquity

FEBRUARY 2, 2011

Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. 2011 Trends: Content Marketing Is Critical by eMarketer. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. The bad news is that it’s not easy.&#.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

MAY 18, 2015

According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, Enhance Lead Nurturing. Seasoned marketers may be surprised to see lead nurturing on here. You’re probably thinking, “Lead nurture?!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 48

Industrial Marketing Today

MAY 15, 2012

The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec. It would be impossible to do lead nurturing or inbound marketing without email marketing and using social media alone.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60