Remove funnel sales
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B2B Sales Cycle: 4 steps to avoid the wasteful ‘no decision’

markempa

Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. Jim Dickie, CSO Insight’s managing partner, says this should make any sales leader cringe. No deal = broken sales cycle. And your sales cycle must take that into account.”.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

markempa

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line.

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Accelerate Speed to Lead With Advanced Scheduling Features

LeanData

Inbound sales pipeline is still there for the asking. More importantly, B2B buyers are choosing to engage less often with sellers — since 2011, vendor sales reps have fallen out of the top five resources used by buyers. Many B2B revenue teams are seeing inbound motions flail in comparison to quarters and years previous.

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Get on the fast track to meet, exceed end-of-year goals

markempa

Tweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. It’s no wonder generating a high volume of leads has dropped in priority as sales cycles have become longer – lots of poorly qualified leads can bring a sales cycle to a screeching halt.

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Think Your Inside Sales Team Has it Covered? Think Again.

The Point

Here are some highlights from the original report: “The chances of reaching a new sales lead drop over 10x if you wait longer than the first hour of shown interest, and the odds of qualifying that lead decrease 6x after the first 60 minutes”. It’s a win-win for both sales AND marketing. Big mistake. What’s the solution?

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B2B Social Media Marketing: Focus on leads, not likes

markempa

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. You hit your target,” Baggott says.

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C-Level Engagement at LiveRamp

SWZD

Founded in 2011 and headquartered in San Francisco, CA, LiveRamp offers an identity resolution platform, used by marketers and their partners, that connects people, data, and devices across the digital and physical world, allowing consumers to easily and safely engage with these brands and products. About LiveRamp.