The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Customer Experience Matrix

OCTOBER 17, 2012

I profiled them in a February 2011 post.) More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge. The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

ANNUITAS

JANUARY 10, 2011

Happy 2011! He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 And unless you’re ready to buy, that’s a hindrance not a help. sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 And unless you’re ready to buy, that’s a hindrance not a help. sources in 2010.

Top of Funnel 124

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 124

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Among B2B vendors, Eloqua is the poster child for this approach. The remaining strategies are designed to help those who cannot. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

The Effective Marketer

MARCH 9, 2010

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: A lot of copy in this email in a space that makes it look cramped doesn’t help the reader. Big but concise lead-in. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Marketing Insider Group

MAY 24, 2012

So she interviewed 56 content experts at 38 companies, 19 brands and 23 service providers between October and December of 2011 to understand ho they are dealing with this seismic shift. It helps to inform content consumers what is coming and it helps the production process. 5 Steps to Achieve Content Marketing Success.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Biznology

JUNE 17, 2013

90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions. 35% increase in mobile video views occurred from 2010 to 2011. (Source: MarketingSherpa ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Televerde

NOVEMBER 6, 2019

While volunteering for a prison ministries program, our founder saw an opportunity to help women build business skills while serving their sentences. They are trained in the basics of sales and marketing and certified in technologies such as Marketo, Salesforce and Eloqua. I am the CEO of Televerde, a U.S.-based

Work Management 8

Work Management Lead Ranking Eloqua Barriers 8

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget also said their relationship with Marketo , announced June 2011 and now ended, had produced little business. They do get a strong foothold in fast-growing market and they’re probably correct that additional investment can help Pardot grow even faster. million 2011 figure. Not a good trend.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures. Very helpful article. Keep going!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Vidyard

MARCH 21, 2013

To help our customers drive growth and revenue through the utilization of video. Seed investment received in fall 2011 was carefully and strategically used over 16 months to win customers and prove market fit. We’re growing our product team with world-class engineers to help us deliver on that promise. Our commitment?

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Martech

FEBRUARY 25, 2022

Inbox Monitoring helps clients ensure maximum deliverability to Inboxes across providers and, thus, engagement. Here are a few ways AI is leveraged in the platform: Acoustic Campaign saves marketers time and helps them be alerted of any unexpected changes in email metrics with anomaly detection for emails in a journey program.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118