Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Customer Experience Matrix

JULY 15, 2013

But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. Even in the small business sector, that count would make Vocus one of the largest marketing automation systems. But Vocus doesn’t quite match the profile of standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

AUGUST 23, 2012

Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant. Both are general purpose marketing automation systems that serve large numbers of B2C as well as B2B clients. This doesn’t mean that every client actually connects them to CRM system.

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Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. So I’d estimate total industry revenue at $300 million for 2011. Either the surveys behind those estimates are incorrect or my market definition is too broad.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Customer Experience Matrix

SEPTEMBER 2, 2011

But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. All of which brings us back to B2B marketing automation. Marketing automation is clearly too small to make a serious contribution to that goal.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

NetLine

DECEMBER 27, 2023

Key components of a martech stack that can effectively leverage intent data Let’s face it, when it comes to marketing technology, there’s an awful lot out there to choose from. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

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Intent Data Intent Data Hygiene Lead Ranking 52

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

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Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Customer Experience Matrix

JANUARY 22, 2013

The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. That third theory – let’s call it the “ease of use” school – has been the dominant approach of the B2B marketing automation industry for the past few years.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

markempa

AUGUST 25, 2014

150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

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Case Study Case Studies Lead Gen Studies 120

Webbiquity

MAY 5, 2020

The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Customer Experience Matrix

FEBRUARY 10, 2017

The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. To find the right targets, Lead Genius loads a client's current CRM lists.

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Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

AUGUST 26, 2014

The following table, taken directly from the S-1, shows this clearly: revenue per customer has climbed steadily from $5,395 in 2011 to $8,823 in the first half of 2014 – a 64% increase. hubspot financial analysis hubspot ipo hubspot s-1 marketing automation industry growth'

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Paid Search Agency Hubspot Eloqua Advertising Agencies 120

The Point

FEBRUARY 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Martech

JANUARY 3, 2022

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Martech teams devote most of their time to automation, campaign management tools. Snapshot: Marketing automation.

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Digital Asset Management Enterprise Management Work Management Marketing Automation Services 118

Customer Experience Matrix

JUNE 14, 2013

Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. This week it announced a new platform , InterestBase, that gives clients an interface to define target groups, analyze group members’ interests, push prospect lists to marketing automation and CRM systems, and enhance individual lead records.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. It sees itself as filling the gap between simple email systems and enterprise marketing automation products.

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Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

The ROI Guy

NOVEMBER 17, 2011

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Exo B2B

JANUARY 29, 2020

Source: Marketing Technology Landscape 2019. But according to Scott Brinker, the author of these charts since 2011, his annual tally does not even take into account several other possible categories. Plug-ins are not part of the chart but are still mini-applications, many of which strictly serve the marketing function.

Marketing AI 69

Marketing AI Marketing Management Digital Transformation Planning 69

ViewPoint

AUGUST 8, 2011

The 2011 Lenskold Group / Pedowitz Group Lead Generation ROI Study has found that key metrics reported, forecasted, and used to compensate marketing differ for high growth companies as well as for those using integrated marketing automation. Here are select highlights from this study.

Lead Generation 120

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 120

Customer Experience Matrix

OCTOBER 10, 2012

That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution. But the bigger story, which SetLogik itself recognizes clearly, is that they’re creating a real marketing database. SetLogik doesn’t replace the database built into the B2B systems.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

ViewPoint

FEBRUARY 21, 2011

There is a great opportunity to acknowledge her commitment by nominating her right now for recognition as one of the 20 women to watch in sales lead management in 2011. Nominees will be judged on contributions to a combination of marketing, sales and sales lead management efforts. Nominating is open now and runs to March 16.

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PointClear PR Lead Management Work Management 120

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

ANNUITAS

MARCH 10, 2011

The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

Hubspot

NOVEMBER 18, 2011

Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. The Marketing Automation Industry. Marketing Automation Challenges.

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Stats Marketing Automation Services Marketing Automation Automation 28

SpotMe Blog

FEBRUARY 2, 2022

Integration exist for CRM, marketing automation systems, and other event registration systems. ON24 offers integration to CRM and marketing automation solutions, and an API. Founded in 2011, Zoom does not need an introduction. They offer add-ons that enhance the user experience. Image by ON24.

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Comparison Marketing Automation Services Enterprise Management Webcast 52

B2B Marketing Directions

JUNE 21, 2015

The market is growing rapidly. In 2014, there were nearly 14 times more B2B companies using predictive lead scoring than there were in early 2011. First, these solutions rely heavily on data from a company's CRM and marketing automation systems to construct the scoring model. How Does It Work?

Lead Ranking 45

Lead Ranking Lead Scoring Sales Qualified Leads B2B Marketing 45

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Fast forward to 2018 and the landscape has seen a 4,453% increase in solutions now available to marketers. Gartner Research. MarTech’s Growth Has Been Explosive.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Customer Experience Matrix

NOVEMBER 19, 2015

The Big Willow uses this historical data to examine a client’s current marketing automation and CRM databases, distinguishing companies showing intent from those that are inactive, and also finding active companies that are not already in the corporate database. The company was founded in 2011 and has dozens of clients.

Account Based Marketing 72

Account Based Marketing Intent Data Intent ABM 72

Circle Studio

JANUARY 10, 2020

Myth 3: Marketing technology is a magic wand. Marketing technology (MarTech) has experienced explosive growth over the last decade. Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

ClickZ

FEBRUARY 21, 2020

She leads a global team of marketers focused on advancing Salesforce’s mission to bring companies and customers together through their acclaimed customer relationship management (CRM) platform. Katrina Lake (Stitch Fix). Katrina Lake is the Founder and CEO of Stitch Fix. Erin Rowles (Deluxe Corporation).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Confidence in CRM data. How this effects marketing is clear. Analysis on why top performing salespeople are successful.

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Top of Funnel Practices Planning Lead Scoring 100

SWZD

JULY 9, 2019

The power of having a customer-first approach, clear metrics, and an independently branded thought leadership program for engaging senior leaders – we talk about these themes and more with Rebecca Stone , vice president of marketing at LiveRamp. About LiveRamp.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Develop and implement a demand generation strategy including content marketing and development.

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Work Management B2B Marketing Marketing Management Planning 100