Content4Demand

NOVEMBER 8, 2018

by Tonya Vinas, Director of Content Strategy. The real challenge is that buyers use so many different channels now that we need to be active in all of them. Some marketing leaders even believe WeChat is a harbinger of tomorrow’s multi-purpose B2B social media platform. Importing Engagement.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Benefits of Content Marketing.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Customer Experience Matrix

SEPTEMBER 28, 2011

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. SmartFocus – purchased by Emailvision in April 2011. Can be deployed on-premise or hosted and managed by the vendor.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. 1 overall content marketing software at CMI’s Content Marketing World convention held Sept.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Webbiquity

MARCH 12, 2012

And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize. They are no longer a private, one-to-one communications channel (once mailed, later faxed to newsrooms). Many “traditional” journalists now write blogs; does that make them bloggers?

PR 100

PR Blogger Tips Best Practices 100

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. San Jose, CA: Maximize ROI from paid search advertising, optimize your website content and expand your local and mobile advertising skills.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Hubspot

DECEMBER 28, 2020

This manual will help leaders through common remote work challenges and choices, including hiring, onboarding, and compensating remote employees; creating communication channels and setting expectations; implementing a healthy company culture across time zones; and more. Zapier has been a remote-first company since its 2011 founding.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Customer Experience Matrix

JULY 15, 2013

But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. It presents these to Vocus clients with an interface that suggests a reaction but lets users decide how to reply or repost across several social channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. For example, at Mintigo we use our own Intelligent Customer Engagement to engage prospects with the right message on the right channel at the right time.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Perkuto

AUGUST 16, 2019

Marketo RCE has had very minor changes since 2011 and is sometimes slow. JN: Assuming that you’re talking about standard Marketo without the Revenue Cycle Explorer, the answer is basically no; it lacks the ability to calculate the multi-touch contribution that various programs make to revenue. Bizible is also a more modern platform.

Multi-Touch Attribution 40

Multi-Touch Attribution Marketo Lead Ranking Touchpoints 40

SnapApp

JULY 26, 2018

Today, marketing professionals are expected to be multi-dimensional, but often are held accountable to different metrics and rely on different skills and expertise based on their unique position. From paid and organic search, social, and email marketing, each of these marketing channels creates visible outcomes within Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. With so much content being shared on the Newsfeed, users became more selective and began to click less on these types of stories. Facebook’s early days were incredible.

Viral Marketing 149

Viral Marketing Facebook User-Generated Content Multi-Channel 149

SWZD

JULY 9, 2019

Founded in 2011 and headquartered in San Francisco, CA, LiveRamp offers an identity resolution platform, used by marketers and their partners, that connects people, data, and devices across the digital and physical world, allowing consumers to easily and safely engage with these brands and products. About LiveRamp.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

ClickZ

JANUARY 29, 2020

Marketers have more channels to monitor, from social media, to AI assistants, and more. Open marketing will be the only way to gather information and insights across all these channels. I first joined Acquia in 2008, leaving in 2011 to run a non profit. Not to mention, it’s more data-driven than ever before and ROI matters more.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing.

Social Media 141

Social Media ROI Media Correlation 141

Hubspot

AUGUST 5, 2011

A 2011 report released by Experian on digital marketing trends highlights the gap between the multi-channel data that most companies have and the insights they need to improve their marketing. “Even though most companies are doing multichannel marketing, very few are truly integrating their cross-channel initiatives.

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

The world of marketing has been evolving from the beginning – changing from the simplicity of the first newspaper ad to appear in a French periodical in the 1700s to the complicated multi-platform integrated processes of today. Social media has become the new channel with 716 million is projected to be spent on social media in 2011.

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48

accelerate agency

OCTOBER 14, 2021

SaaS applications are most often multi-tenant solutions meaning that, within the cloud, two or more companies or clients may share the same server and (depending on their fees) the same database resources. It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. Image Source 3.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

SaaS applications are most often multi-tenant solutions meaning that, within the cloud, two or more companies or clients may share the same server and (depending on their fees) the same database resources. It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

APRIL 14, 2011

Joe Pulizzi, of Junta42 , joins us for episode #16 of Inbound NOW to talk about content marketing and why your company should start thinking like a publisher. Joe is a content marketing evangelist, co-author of the book " Get Content, Get Customers " and runs the Content Marketing Institute. How to Get It to Work.

Paid Search Agency 28

Paid Search Agency Companies Multi-Channel Custom Publishing 28

Hubspot

AUGUST 31, 2011

Optimize Content: Within the second layer of the funnel, optimization takes place within 3 specific content generation tactics: utilizing a multi-channel messaging strategy, improving thought leadership positioning, and segmenting the content’s delivery. Image credit: Oliver Le Moal. Connect with HubSpot :

Top of Funnel 28

Top of Funnel Optimization B2B Thought Leadership B2B 28

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Martech

APRIL 28, 2023

There were so many more questions that I even created an internal list of use cases, brainstorming out loud how we might use these technologies to help us run Third Door Media, to produce better content, and ultimately help you, the MarTech community embrace not only the change that generative AI represents but also the opportunities.

Peer-to-peer 104

Peer-to-peer Marketing AI Budget Programs Marketing Budget 104

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company? Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Webbiquity

MARCH 26, 2012

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Hubspot

FEBRUARY 20, 2015

Take Starbucks, for example, which bought Evolution Fresh for $30 million in 2011 in an effort to enter the health and wellness industry. Facebook, Twitter, and Pinterest are great places for marketers of vegan products to publish content. And where better to build a community of like-minded individuals than on social media?

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Atlanta-based CallRail was founded in 2011. Omni-channel attribution across calls, texts, form fills and chats. CallRail’s platform (via Callrail).

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. The system integrates via Zapier with ecommerce products.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . More channels equals more impressions. .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Valasys

AUGUST 9, 2019

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary. In an era of globalization & outsourcing, too much of niche-specific targeting can be a deteriorative practice.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

ATAK Interactive

FEBRUARY 7, 2019

In 2011, 50 percent of IPOs ran NetSuite. Unorganized content from multiple sources not only results in inconsistent data streams, but errors are more likely. Multi-store connections. Multi-warehouse connections. Aware of its potential, tech IPOs have steadily been adopting NetSuite. Automate processes. Point-of-sale.

Enterprise Management 79

Enterprise Management Marketing Automation Services Work Management Marketing Management 79

ATAK Interactive

FEBRUARY 7, 2019

In 2011, 50 percent of IPOs ran NetSuite. Unorganized content from multiple sources not only results in inconsistent data streams, but errors are more likely. Multi-store connections. Multi-warehouse connections. Aware of its potential, tech IPOs have steadily been adopting NetSuite. Automate processes. Point-of-sale.

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

ATAK Interactive

FEBRUARY 7, 2019

In 2011, 50 percent of IPOs ran NetSuite. Unorganized content from multiple sources not only results in inconsistent data streams, but errors are more likely. Multi-store connections. Multi-warehouse connections. Aware of its potential, tech IPOs have steadily been adopting NetSuite. Automate processes. Point-of-sale.

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

KoMarketing Associates

MAY 7, 2019

Back in 2011, only 27% of B2B marketers were sending qualified leads over to Sales. PPC marketing can be controlled and tested and measured at a level other marketing channels can’t achieve. Question 3: How does the multi-buyer nature of the B2B buying process affect your ppc lead generation and its follow-up messaging?

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148