Hubspot

AUGUST 8, 2011

As a business, do you fully understand how social media can benefit your marketing strategy? I ask this because, according to research released by eMarketer today , it seems like a lot of small businesses are confused about how engagement in social media can help achieve their business goals.

Small Business Marketing 28

Small Business Marketing Social Media Word of Mouth Media 28

Hubspot

APRIL 13, 2012

Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. eMarketer ) Tweet This Stat. HubSpot ) Tweet This Stat. 8) Over 40% of marketers report that Google+ is "useful to critical" for their business. eMarketer ) Tweet This Stat.

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

JULY 19, 2011

Among so many conflicting opinions about whether involvement in daily deal sites is worth it for businesses, yesterday eMarketer featured new data from five different sources that still doesn't make a clear case for daily deal sites either way. 12 Interesting Statistics From Daily Deal Studies: Source: Merchantcircle Survey, June 2011.

Statistics 28

Statistics Emarketing Acquisitions Case Studies 28

Hubspot

APRIL 6, 2011

If you've been reading the blog lately, you're probably starting to notice the theme we've got going on this Marketing Transformation Week -- that the internet has fundamentally changed the way businesses must market to their prospects. So why are so many businesses still failing to transform their marketing? There's no time."

Inbound Marketing 28

Inbound Marketing Emarketing Trade Show Small Business Marketing 28

Hubspot

APRIL 12, 2011

With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll. In the survey, AT&T found that 41% of small businesses surveyed have a Facebook page for their business.

Facebook 28

Facebook Emarketing Broadcasting Social Networks 28

Hubspot

MAY 19, 2011

And the latest data shared by eMarketer only confirms it. In their April 2011 report, " Content is the Fuel of the Social Web," AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online. Is your business taking advantage of the power of published content?

Social Media 28

Social Media Media Emarketing Stats 28

Hubspot

JUNE 3, 2011

When it comes to marketing campaign effectiveness, personalization may be the way to go, according to new data released by eMarketer. Research conducted by web content management provider EPiServer in March 2011 reveals that one-third of U.S. Connect with HubSpot : A step-by-step guide to email marketing for lead generation.

Campaigns 28

Campaigns Effectiveness Personalization Work Management 28

Hubspot

JANUARY 25, 2012

E-reader ownership even rebounded from its decline in August 2011 to 9% from 12% in May , due to the release of cheaper ebook reader alternatives like the Barnes & Noble Nook and Amazon's Kindle Fire. Connect with HubSpot : Who Owns Tablets and E-Readers? So, significantly more people own tablets and e-readers in 2012.

Emarketing 28

Emarketing Buyer Personas Mobile Marketing Demographics 28

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. You know how everyone is always saying Microsoft is tilting at windmills trying to compete with Google in the online ad search business? They''re right.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Hubspot

FEBRUARY 10, 2017

2011: Snapchat, then Picaboo, launches. Spiegel and his co-founder, Bobby Murphy, told Forbes that they met at Stanford University and created Picaboo , the first version of Snapchat, in the spring of 2011. Users could create their own Geofilters or purchase branded filters for their business or sponsored event.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

JULY 31, 2013

trillion of all retail sales in 2011 were “web-influenced.” 9) 48% of users say that if they arrive on a business site that isn''t working well on mobile, they take it as an indication of the business simply not caring. Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5%

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

FEBRUARY 25, 2016

eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015. This is particularly useful for local businesses who’re looking to tap into neighborhood audiences. Will Social Commerce Transform Local Businesses?

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites. Business Insider ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Industrial Marketing Today

JUNE 4, 2011

A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot). To learn more about how an industrial blog can help your lead generation efforts, read my earlier post, “Why Your Sales Funnel May Run Dry Without a Business Blog.”. Why is it so important?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

MARCH 6, 2012

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012?

Social Media 28

Social Media Media Social Networks Planning 28

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? More than 700,000 local businesses have active Pages on Facebook. Still don’t think social media is important for marketing your business? by eMarketer. 75% of small businesses in the U.S. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . Published by Hubspot, May 2010. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 17, 2015

What can your business learn from the UGG boot phenomenon? January 2011: Randy Clemens released The Sriracha Cookbook. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. Identify opportunities to get your product or service into the hands of industry influencers. 2) Sriracha. 4) Tiny Houses.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Hubspot

JUNE 15, 2012

1) Should an email come from a person or a business for a better open rate? performed better than emails sent from HubSpot: As you can see, the treatment's 0.96% click-through rate beat out the control's 0.73% click-through rate -- which also yielded us 131 more leads than our control. These are typically placed in an email's footer.

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

B2B Marketing Zone Posts

JANUARY 4, 2011

22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. 7 Reasons Every Business Needs to Twitter - WebMarketCentral , January 11, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. OnPath , November 19, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Marketing Insider Group

JULY 21, 2015

And trust is what drives conversion to real sales, real customers and real business value. “ Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. eMarketer ). eMarketer ). If great content is the hero, then banners are the villain.” ( Tweet This! ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

AUGUST 18, 2012

–yet only 25% of companies offer social business training to their employees. eMarketer ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” 70% of local businesses use Facebook.The U.S.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

JULY 17, 2012

Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! minutes in November 2011.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

Hubspot

DECEMBER 12, 2011

eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012. US smartphone users will increase from 90 million in 2011 to 107 million in 2012 , ereader users from 33 million to 46 million , and tablet users from 34 million to 55 million ( tweet this stat ). A product demo?

Emarketing 28

Emarketing Mobile Advertising Mobile Marketing Content 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). Unfortunately, this happens, even to the most prolific business bloggers. Crowd-sourcing moves into the mainstream.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100