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Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Despite growing interest in the concept of social business , less than 20% of U.S. e-Strategy Trends ). Earnest Agency ). eMarketer ).

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

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Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]

Hubspot

Blogging tips Chris has picked up over your 11+ years of blogging. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan. Chris explains that a trust agent is someone who uses internet tools to help put a human face back on business. Avoid “Me Too” Blogging.

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How to Use Analytics to Achieve Your Next Blog Article's Goals

Hubspot

But what about using analytics strategically to achieve the goals of a particular blog article? Strategic bloggers know how to effectively use their business blogs to achieve specific goals. Define Your Goal: When you sit down to write a blog article, first think about what you're trying to accomplish with that specific post.

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5 Things Angry Birds Can Teach You About Online Content

Hubspot

Tweet and use Facebook wall posts in support of all your marketing events; publish blog articles twice or three times weekly; have a news section on your site to promote company and product news. Maybe an executive can pen thoughts on trends and where the industry is going? Free Download: Better Business Blogging in 2011.