Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

markempa

AUGUST 6, 2010

This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey. As a thank you, all participants will receive an offer for a complimentary copy of the Executive Summary of the 2011 B2B Marketing Benchmark Report.

B2B Marketing 120

B2B Marketing Advertising Benchmark B2B Lead Scoring 120

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

Hubspot

NOVEMBER 18, 2011

Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. The Marketing Automation Industry. Marketing Automation Challenges.

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

ANNUITAS

MARCH 10, 2011

The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. Lead Nurturing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. By collaborating on goals and acquisition tactics, marketing will generate better, more qualified leads. Increase lower in funnel sales.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

The Point

MARCH 12, 2012

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. It’s a win-win for both sales AND marketing. That’s almost 4 whole days.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Webbiquity

JUNE 28, 2012

The key criteria in converting an anonymous visitor to a known lead is to not only know who the company is but what they were looking at on your website. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

The Effective Marketer

MAY 18, 2010

This bunch sees marketing only as a job. Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. Funny thing is, Passionate Marketers are not necessarily better at marketing than Job Marketers. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Everything Technology Marketing

APRIL 12, 2011

Leads, leads, leads. By far the most mentioned objective for content marketing is lead generation (62 percent), followed by lead nurturing (39 percent). Our next sneak preview will look at the effectiveness of content marketing - so stay tuned. What are the main objectives?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Hubspot

AUGUST 9, 2011

In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics. Inbound Marketing on the Rise. With an investment by 32 percent of marketers, inbound marketing is far ahead of other marketing tactics like marketing automation.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

NuSpark Consulting

NOVEMBER 16, 2011

In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

The Effective Marketer

JUNE 23, 2009

Veredict : Those new to Marketing Experiments are in for a treat. Class: Inbound Lead Nurturing (CV201) Professor: Brian Carroll, MECLABS, InTouch The Lead Nurturing presentation followed the same format I had seen before from previous webinars presented by Brian Carroll, presenting the case for why would you want to “nurture” your leads.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. United States License. United States License. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

SnapApp

JULY 26, 2018

This free tool can be one of the most powerful sources of information for driving content development, campaign decisions, ABM initiatives, lead nurturing, and more. Marketers have more technology at their disposal today than ever before. Enter Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Marketing Insider Group

AUGUST 12, 2010

Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Stay aware.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Adobe Experience Cloud Blog

MARCH 3, 2011

Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads. Save time by using marketing automation software that incorporates lead management , inclusive of crucial activities such as lead scoring and lead nurturing.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

APRIL 1, 2011

Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. But registration doesn’t necessarily lead to attendance. The prize of choice in 2011 is the iPad2. Choose prizes that match your audience’s interest.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

MLT Creative

JANUARY 17, 2011

2011 Goal: Reach a grade of 100 by improving our on-page SEO and inbound links. We know that constant attention to filling the funnel increases opportunity for lead generation and new business. 2011 Goal: Increase our visits by 50% by offering more advanced content, publishing more blogs per week and widening our social media reach.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hubspot

AUGUST 30, 2011

Fact: 2/3 of marketers say their company blog is "critical" or "important" to their business. Email Marketing & Lead Nurturing. Fantasy: You can rely on email to be the workhorse of your online marketing efforts. Fact: 54% of companies increased their investments in social media & blogs in 2011.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Hubspot

NOVEMBER 10, 2011

But in their own twisted way, spammers have helped us figure out some email marketing best practices to keep in mind as your email marketing, lead nurturing, and marketing automation campaigns get underway. Remind people they can trust you.

Email Marketing 28

Email Marketing Tips Click Rate Urgency Marketing 28

Marketing Insider Group

MAY 12, 2010

Developing a lead management process that takes into account: -data -lead planning (as mentioned above) -lead routing -lead qualification -lead nurturing -metrics Will allow organizations to see a vast improvement on ROI Michael Brenner Oct 4 2010 Carlos, your point is so important.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But Pardot was also the only major marketing automation competitor without serious outside funding. million revenue in 2011, and estimated $3 million revenue in the fourth quarter of 2012.*

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Valasys

SEPTEMBER 4, 2019

BackType: This marketing intelligence platform helps brands & agencies understand the business impact of social media. It was acquired by Twitter on Jul 5, 2011, & powers social features for companies including The New York Times, SlideShare, Automattic & more. if one has any queries about the event.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

ATAK Interactive

FEBRUARY 7, 2019

In 2011, 50 percent of IPOs ran NetSuite. It supports salesforce and marketing automation, commissions management and partnership relationship tracking. From web and in-store point-of-sale, all the way through order management, merchandising, inventory, financials, support, and back to marketing. Automate processes.

Enterprise Management 79

Enterprise Management Marketing Automation Services Work Management Marketing Management 79

Hubspot

MARCH 21, 2012

If you’ve executed your tweeting strategy, set up the proper tracking system, and earned some leads, should you now pass these new contacts directly to Sales? Twitter leads, one might argue, are not yet qualified enough for a conversation with Sales. This is where lead nurturing comes into play.

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Hubspot

APRIL 8, 2013

Client renewal rates soared from 37% in 2011 to 83% in 2012, client spend increased 91%, and revenues doubled, a feat they are on track to accomplish again in 2013. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28