Webbiquity
APRIL 18, 2024
Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.
Act-On
NOVEMBER 15, 2023
Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results.
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Act-On
FEBRUARY 16, 2024
We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? If so, that’s a great first step. Ask for feedback.
Act-On
DECEMBER 7, 2023
The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It’s difficult to use. Sound familiar? Feel stuck in the 90s?
Engagio
SEPTEMBER 29, 2023
That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing.
SendX
MAY 31, 2021
YES, Email Marketing is different from Marketing Automation. To ensure that you pick the one that fits into your marketing plans better. Likewise, you can use dynamic email marketing to send personalised emails to your contacts. So, no automation? Is that Marketing Automation? Let that sink in!
The Point
MAY 19, 2020
It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic.
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