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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Ardath Albee. ardath421. aschottmuller. Becky Denniston.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. The robust analytics gave rise to rapid experimentation at Act-On. “We But I watch video all the time. Video is a big pa rt of how most people absorb stories.”

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Jill Konrath, author of SNAP Selling.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

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B2B Mobile Marketing – Are we there yet?

MLT Creative

smartphones in 2010, 110 million by 2015 (eMarketer/2011). 15 billion in apps sales in 2011 (Gartner/2011). 5 billion in iPad sales in 3 Quarters (Apple/2011). Review your web analytics to see current metrics for mobile devices to gauge what your customers are using. 60 million U.S.

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The Impact of Mobile on B2B Customers

TrustRadius Marketing

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. As our comfort with cell phones increases, so does our dependency.

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Bob never interacted with the webpage.

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