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The Google anti-trust trial: A deep dive into the details

Martech

21) CEO of the privacy-focused search engine and internet browser company, Gabriel Weinberg, testified that his company had attempted to negotiate deals to become the default search engine on some products. However, Lowcock did admit that ads on Google, Bing, YouTube, and Amazon cater to different stages of the purchase process.

Google 84
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Are voice assistants the future of email marketing?

Litmus

Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). Others cite privacy concerns and usability issues as downsides to catering to voice assistants in email marketing.

Insiders

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What is marketing operations and who are MOPs professionals?

Martech

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. Perform data privacy and compliance reviews of marketing technology products 26.8% Train and support marketing staff on using marketing technology products 77.5%

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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. Facebook Is Updating Its Privacy Tools.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot

But in an era with growing concern over privacy and security, tread lightly. Back in 2011, Coca Cola launched its famous "Share a Coke" campaign in Australia, bringing it to the U.S. Amazon’s personalization efforts aren’t exactly new. Clearly, Amazon has taken notice. Amazon,” Brudner remarked, “You know me so well.”.

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12 Internet Trends You Need To Know From Mary Meeker

Marketing Insider Group

Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! With the rapid rise in the use of social networks, profiles and the privacy issues they bring, it is getting increasingly difficult for people to hide. Globalization Continues. Japan have all cracked the top 10.

Web 2.0 100
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6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report

Contently

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. Her firm, KPCB, has investments in a large portfolio of companies , many of which are mentioned frequently—Amazon, Google, and Uber being the most significant. The importance of privacy is something that’s easy for digital marketer’s to ignore.