The Effective Marketer
SEPTEMBER 23, 2009
That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.
The Effective Marketer
NOVEMBER 29, 2010
Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.
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markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
markempa
MARCH 6, 2006
« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. " I agree. Hold on a second, superstar.
markempa
SEPTEMBER 29, 2006
Inviting and following up on trade show attendees. Validating direct marketing lists. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Reconnecting with past customers and leads. Building a database.
The Effective Marketer
FEBRUARY 15, 2009
But the overall idea was interesting and valid, especially for us mere mortals that look in awe at others that have been more successful (however you define the term) and have to be brought back down to earth and go back to work. are the proof. Did Jason take some stuff out of context? United States License. United States License.
markempa
AUGUST 17, 2007
Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market How can you leverage events?
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